Audience Engagement
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Moving Targets is a knowledge exchange project engaging academia with the media industries to explore new forms of audience and user involvement as well as emerging production and business models.
This survey aims to gain insight into the various needs and barriers encountered by different media sectors to inform the design of the activities for our next workshop addressing "New Models for Audience Engagement".
We thank you very much for your participation in the survey.
For further information about the workshop or project please contact Angela at a.orviz@ed.ac.uk
1
. What sector do you work in? (ie. broadcasting, videogames, publishing... & production, software development, distribution...)
What sector do you work in? (ie. broadcasting, videogames, publishing... & production, software development, distribution...)
2
. Do you work with your audiences / users?
Do you work with your audiences / users?
Yes - How?
No - Why not?
3
. What barriers do you find to involving your users / audiences?
What barriers do you find to involving your users / audiences?
Time
Money
Not interested
Cannot reach our public
Nature of activities
Lack of experience / expertise within the company
Other (please specify)
4
. Would you be interested in involving your audiences / users through new models of engagement?
Would you be interested in involving your audiences / users through new models of engagement?
Generation of new ideas
Co-creation or co-production of content
User evaluation of content / Feedback
User testing of prototypes
Creating personal content for each of my users/audience
None of the above
Other (please specify)
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