Mountain Communities Small Business Development Center "Living Local" Survey

Dear Mountain Communities Resident,

The Mountain Communities Small Business Development Center is conducting a survey to understand the role that local businesses serve in our community, and how they can better respond to your needs and preferences. We would love to hear from you! Please take a few minutes to complete the following brief questionnaire. To thank you for your participation, you will be automatically entered in a drawing to win a variety of prizes generously donated by local businesses. This is a confidential survey, and your responses will be used only for research purposes.

1. Today's date

Today's date

2. Your Name

Your Name

3. Phone Number (for notification of prize drawing only)

Phone Number (for notification of prize drawing only)

4. In what zip code do you live?

In what zip code do you live?

5. In what zip code do you work or attend school?

In what zip code do you work or attend school?

6. What three Mountain Community businesses do you frequent most often?

What three Mountain Community businesses do you frequent most often? 1.
2.
3.

7. For each of the following categories of goods and services, please state whether you typically purchase them from Mountain Community (MC) businesses, or elsewhere:

	Location of purchase	Elsewhere - specify
1. Groceries/Food	For each of the following categories of goods and services, please state whether you typically purchase them from Mountain Community (MC) businesses, or elsewhere: 1. Groceries/Food Location of purchase	Elsewhere - specify
2. Clothing and Footwear	2. Clothing and Footwear Location of purchase	Elsewhere - specify
3. Healthcare (Doctor, Dentist, etc.)	3. Healthcare (Doctor, Dentist, etc.) Location of purchase	Elsewhere - specify
4. Personal Services (Salon/barber, legal services, tax prep, etc.)	4. Personal Services (Salon/barber, legal services, tax prep, etc.) Location of purchase	Elsewhere - specify
5. Entertainment (Movies, restaurants, etc)	5. Entertainment (Movies, restaurants, etc) Location of purchase	Elsewhere - specify
6. Home/Hardware	6. Home/Hardware Location of purchase	Elsewhere - specify
7. Auto Care & Maintenance	7. Auto Care & Maintenance Location of purchase	Elsewhere - specify

8. How often do you purchase goods and services in the following locations:

	Weekly	Monthly	3-4 Times a Year	Less Frequently
Frazier Park	*How often do you purchase goods and services in the following locations: Frazier Park Weekly	Frazier Park Monthly	Frazier Park 3-4 Times a Year	Frazier Park Less Frequently
Lebec	Lebec Weekly	Lebec Monthly	Lebec 3-4 Times a Year	Lebec Less Frequently
Pine Mountain Club	Pine Mountain Club Weekly	Pine Mountain Club Monthly	Pine Mountain Club 3-4 Times a Year	Pine Mountain Club Less Frequently
Lake of the Woods	Lake of the Woods Weekly	Lake of the Woods Monthly	Lake of the Woods 3-4 Times a Year	Lake of the Woods Less Frequently
Bakersfield	Bakersfield Weekly	Bakersfield Monthly	Bakersfield 3-4 Times a Year	Bakersfield Less Frequently
Santa Clarita/Valencia	Santa Clarita/Valencia Weekly	Santa Clarita/Valencia Monthly	Santa Clarita/Valencia 3-4 Times a Year	Santa Clarita/Valencia Less Frequently
Online	Online Weekly	Online Monthly	Online 3-4 Times a Year	Online Less Frequently
Other (specify below)	Other (specify below) Weekly	Other (specify below) Monthly	Other (specify below) 3-4 Times a Year	Other (specify below) Less Frequently

Other

9. Who in your household does the majority of shopping?

Who in your household does the majority of shopping? Commuter (employed outside MC)

Other household member

10. (If you commute) On a typical day, what time do you leave home?

(If you commute) On a typical day, what time do you leave home?

11. (If you commute) On a typical day, what time do you return home?

(If you commute) On a typical day, what time do you return home?

12. We are interested in the relative importance of reasons people have for deciding to shop "off the mountain". When you shop outside the Mountain Communities, how important are the following reasons in your decision to do so?

	Not at all important	Of minor importance	Somewhat important	Moderately important	Extremely important
Price	*We are interested in the relative importance of reasons people have for deciding to shop "off the mountain". When you shop outside the Mountain Communities, how important are the following reasons in your decision to do so? Price Not at all important	Price Of minor importance	Price Somewhat important	Price Moderately important	Price Extremely important
Geographical convenience	Geographical convenience Not at all important	Geographical convenience Of minor importance	Geographical convenience Somewhat important	Geographical convenience Moderately important	Geographical convenience Extremely important
Store hours of operation	Store hours of operation Not at all important	Store hours of operation Of minor importance	Store hours of operation Somewhat important	Store hours of operation Moderately important	Store hours of operation Extremely important
Greater selection and quality	Greater selection and quality Not at all important	Greater selection and quality Of minor importance	Greater selection and quality Somewhat important	Greater selection and quality Moderately important	Greater selection and quality Extremely important
Items not available in Mountain Communities	Items not available in Mountain Communities Not at all important	Items not available in Mountain Communities Of minor importance	Items not available in Mountain Communities Somewhat important	Items not available in Mountain Communities Moderately important	Items not available in Mountain Communities Extremely important
Service	Service Not at all important	Service Of minor importance	Service Somewhat important	Service Moderately important	Service Extremely important
Other (Please specify below)	Other (Please specify below) Not at all important	Other (Please specify below) Of minor importance	Other (Please specify below) Somewhat important	Other (Please specify below) Moderately important	Other (Please specify below) Extremely important

Other

13. What type of new businesses would you like to see in Mountain Communities?

What type of new businesses would you like to see in Mountain Communities? 1.
2.
3.

14. What would you say is the BEST thing about about shopping in the Mountain Communities?

What would you say is the BEST thing about about shopping in the Mountain Communities?

15. What would you say is the MOST FRUSTRATING thing about shopping in the Mountain Communities?

What would you say is the MOST FRUSTRATING thing about shopping in the Mountain Communities?

Mountain Communities Small Business Development Center "Living Local" Exit this survey