Grafton County Senior Citizens Council Branding Survey
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GCSCC Current Logo

Background
Over the years, Grafton County Senior Citizens Council has grown and changed. In 1970 it was known as the Lebanon Senior Center; in 1974 it was called the Upper Valley Senior Citizens Council; and in the early ‘80s it grew dramatically to include several senior centers and programs across Grafton County. At that point, the name was changed to Grafton County Senior Citizens Council, Inc., or GCSCC. Currently, GCSCC operates 8 senior centers in Grafton County, oversees an In-Home Care Program, and sponsors RSVP and ServiceLink of Grafton County. The purpose of GCSCC is to develop, strengthen, and provide programs and services that support the health, dignity, and independence of older adults and adults with disabilities.

Challenge
Many people feel our name, Grafton County Senior Citizens Council or GCSCC, is:
• Confusing (implies a public agency rather than a private non-profit)
• Unwieldy (too many words, too hard to say)
• Ineffective (people know their local senior center but not GCSCC)
• Possibly outdated (use of the words senior citizens, council)
We are looking at ways of better communicating who we are and what we do.

1. How do you interact with GCSCC? (e.g. employee, volunteer, in-home care recipient, donor, etc.) For how many years have you known of GCSCC?

How do you interact with GCSCC? (e.g. employee, volunteer, in-home care recipient, donor, etc.) For how many years have you known of GCSCC?

2. What feelings or thoughts come to mind when you think of GCSCC? Please use one- or two-word answers.

What feelings or thoughts come to mind when you think of GCSCC? Please use one- or two-word answers. Feel free to list as many answers as you wish.

3. What feelings or thoughts come to mind when you look at GCSCC’s logo? (Located at the top of this survey) Please use one- or two-word answers.

What feelings or thoughts come to mind when you look at GCSCC’s logo? (Located at the top of this survey) Please use one- or two-word answers. Feel free to list as many answers as you wish.

4. What are GCSCC’s biggest strengths?

What are GCSCC’s biggest strengths? Feel free to list as many answers as you wish

5. What aspects of GCSCC are poorly communicated or misunderstood?

What aspects of GCSCC are poorly communicated or misunderstood? Feel free to list as many answers as you wish

6. How well does GCSCC’s name convey what the organization does and is about?

	Not Well At All				Perfectly Well
Please choose one:	*How well does GCSCC’s name convey what the organization does and is about? Please choose one: Not Well At All	Please choose one:	Please choose one:	Please choose one:	Please choose one: Perfectly Well

7. If GCSCC were to change its name, what name would you like to see used? Feel free to list as many names as you wish. (Note: If you cannot think of full names, please list words or phrases that you feel should be included in the name.)

If GCSCC were to change its name, what name would you like to see used? Feel free to list as many names as you wish. (Note: If you cannot think of full names, please list words or phrases that you feel should be included in the name.) Feel free to list as many names as you wish.

Grafton County Senior Citizens Council Branding SurveyExit this survey