Lego Survey

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1. What is your age and gender?

2. Number of years using Lego products?

3. If Lego was no longer around, what would the world miss about Lego?

4. If Lego were a car, what brand of car would Lego be?

5. Provide 5 words that reflect how you perceive the Lego?

6. Do you think Lego should focus only on the educational market, only on the toy market or both?

7. How do you perceive the value versus the cost of Lego products?

8. Who do you perceive to be Lego's primary competitor?