Power Retail Growing Globally Survey

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* 1. Are you planning to expand your e-commerce business internationally over the next 12 months?

Yes

Maybe

Other (please specify)

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* 2. What do you perceive as being the biggest barriers to international expansion?

	Most Challenging	Moderately Challenging	Least Challenging	Not a Concern
Platform and Technological Adaptability	Platform and Technological Adaptability Most Challenging	Platform and Technological Adaptability Moderately Challenging	Platform and Technological Adaptability Least Challenging	Platform and Technological Adaptability Not a Concern
Providing Efficient Logistics and Fulfilment	Providing Efficient Logistics and Fulfilment Most Challenging	Providing Efficient Logistics and Fulfilment Moderately Challenging	Providing Efficient Logistics and Fulfilment Least Challenging	Providing Efficient Logistics and Fulfilment Not a Concern
Meeting Tax and Export Regulations	Meeting Tax and Export Regulations Most Challenging	Meeting Tax and Export Regulations Moderately Challenging	Meeting Tax and Export Regulations Least Challenging	Meeting Tax and Export Regulations Not a Concern
Providing Preferred Payment Methods	Providing Preferred Payment Methods Most Challenging	Providing Preferred Payment Methods Moderately Challenging	Providing Preferred Payment Methods Least Challenging	Providing Preferred Payment Methods Not a Concern
Providing Adequate Customer Service	Providing Adequate Customer Service Most Challenging	Providing Adequate Customer Service Moderately Challenging	Providing Adequate Customer Service Least Challenging	Providing Adequate Customer Service Not a Concern
Adapting Marketing Strategy to Suit Consumer Demands	Adapting Marketing Strategy to Suit Consumer Demands Most Challenging	Adapting Marketing Strategy to Suit Consumer Demands Moderately Challenging	Adapting Marketing Strategy to Suit Consumer Demands Least Challenging	Adapting Marketing Strategy to Suit Consumer Demands Not a Concern
Ensuring Brand Continuity	Ensuring Brand Continuity Most Challenging	Ensuring Brand Continuity Moderately Challenging	Ensuring Brand Continuity Least Challenging	Ensuring Brand Continuity Not a Concern

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* 3. Which of the following approaches (as outlined in a report by Digital River) best describes your preferred approach to expanding internationally?

The Marketing Only Approach – Growing organically and not changing or localising your e-commerce site.

The Broad-Brush Approach – Developing a replica of your original website, that is re-skinned though the use of local language and currency options.

The Market-Specific Strategy – Hosting your website via a local e-commerce platform designed specifically for that market.

The Multi-National Approach – Implementing a global e-commerce platform that supports localisation and offers a centralised system for all markets.

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* 4. Which of the following international markets (if any) hold the most appeal for international expansion for your business?

United Kingdom

United States of America

New Zealand

Spain

Brazil

Russia

China

India

Malaysia

Singapore

Dubai

Abu Dhabi

None of the Above

All of the Above

Other (please specify)

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* 5. In terms of logistics and delivery options, which of the following would be your preferred solution?

Manage and operate these services from Australia, through local providers.

Manage these services from Australia, but operate through offshore local providers.

Outsource these services to be wholly managed and operated by a local provider.

Setup and manage your own operations in these markets.

Other (please specify)

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* 6. How important do you think it is to customise your e-commerce presence so that it is in the local language (for non-English speaking countries)?

Very Important

Somewhat Important

Not Important

Irrelevant

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* 7. With the aim of international expansion, would you prefer to expand your existing business or acquire another similar business in your target market to build on? Please give reasons for your choice.