1. How old are you?
2. are you
3. Do you own Beats headphones? (if yes move to Q4)
4. would you like to own a pair of beats headphones & why?
5. Were you influenced into buying them due to celebrity endorsement ?
6. What do you like about them?
7. What type of music do you listen to?
8. what type of magazines do you read?
9. where are you most likely to pay attention to a piece of communication (advertising)
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