SWIRLL survey

1. What is your gender?

What is your gender? a. Male

b. Female

2. Please enter your age

Please enter your age

3. Please select your association with The University of Texas?

Please select your association with The University of Texas? a. Freshman

b. Sophomore

c. Junior

d. Senior (or 4+ years)

e. Graduate Student

f. Not associated with The University of Texas

4. Are you familiar with Swirll yogurt?

Are you familiar with Swirll yogurt? a. Yes

b. No

5. Which of the following yogurt shops have you visited (select all that apply)?

Which of the following yogurt shops have you visited (select all that apply)? a. Swirll

b. Juicy Tart

c. Campus Candy

d. Yogurt Spot

e. Red Mango

6. How did you hear about Swirll yogurt (select all that apply)?

How did you hear about Swirll yogurt (select all that apply)? a. Friends

b. Family

c. Advertisements/Promotions

d. Teachers

e. Other

f. I am not familiar with Swirll yogurt

7. Please order the following yogurt shops in order of your favorite to least favorite (1 is your favorite, 5 is your least favorite).

Please order the following yogurt shops in order of your favorite to least favorite (1 is your favorite, 5 is your least favorite). a. Swirll
b. Juicy Tart
c. Campus Candy
d. Yogurt Spot
e. Red Mango

8. Which frozen yogurt shop do you believe is the most expensive? And the least expensive? (Write most/least next to answer)

Which frozen yogurt shop do you believe is the most expensive? And the least expensive? (Write most/least next to answer) a. Swirll
b. Juicy Tart
c. Campus Candy
d. Yogurt Spot
e. Red Mango

9. How many times a week do you eat frozen yogurt?

How many times a week do you eat frozen yogurt? a. Less than 1 time per week

b. 1-3 times per week

c. More than 3 times per week

10. Please rate each of the following characteristics on a scale of 1-10 (1 being unimportant, 10 being important) in selecting a yogurt shop. You may use the same rating more than once.

Please rate each of the following characteristics on a scale of 1-10 (1 being unimportant, 10 being important) in selecting a yogurt shop. You may use the same rating more than once. Price
Yogurt Quality
Flavor Selection
Toppings Quality
Toppings Variety
Non-Frozen Yogurt Items (Drinks, Candy, Snacks, etc.)
Preference of friends/store popularity
External Appearance
Internal Appearance
Atmosphere
Employees
Amenities (Wi-Fi, Television, etc.)
Rewards & Discount Programs
Location/Proximity to Store

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