Woopie Tool and Workflow Feedback Survey

1. What type of publication are you working on?

What type of publication are you working on? Print and Digital Magazine

Digital-only magazine

News site

Marketing communications (brochures, newsletters)

Internal communications

B2B publishing (financial or other reports)

We are an agency & publish content for our customers

Other (please specify)

2. If you're on the lookout for a new publishing tool, which of the following will influence your decision most heavily?

If you're on the lookout for a new publishing tool, which of the following will influence your decision most heavily? Hosting of content

Integration with app stores (e.g., Kindle Marketplace, Google Play, Apple App Store, etc.)

Pricing

Workflow integration

Subscriber management

Ability to publish to HTML

Availability of formats (ePub, .mobi, HTML, PDF, etc.)

Other (please specify)

3. How soon will you be looking to switch your publishing tool?

How soon will you be looking to switch your publishing tool? I don't have an existing tool

As soon as possible

In the next three months

Sometime in 2013

1-2 years

We are in a long-term contract

Happy with current tool and not looking to switch

Other (please specify)

4. What is the most important part of your existing tool for doing your day-to-day job?

What is the most important part of your existing tool for doing your day-to-day job?

5. Which of the following are the most painful elements of your current tool/workflow?

Which of the following are the most painful elements of your current tool/workflow? Working with advertisers and ad platforms

Publication looks odd or breaks at certain sizes or on certain devices

Publishing for social media integration

Workflow issues (not knowing status on articles, people not getting updates on tasks)

Not having analytics or subscriber stats

Cost of tool

Exporting to multiple formats

Testing on various devices

Ability to use tool via mobile device

Other (please specify)

6. What do you like most about your current tool or workflow?

What do you like most about your current tool or workflow?

7. Please order the following features in terms of priority for you and your team:

Exporting directly into app stores (e.g., Windows Marketplace, Google Play, Apple App Store, Kindle Singles, etc.)

Workflow features such as assigning articles, updating status, notifications for things like overdue article, waiting on photos, etc.

Integration with an existing advertising marketplace

Document revision history for text content

Publish to Facebook, Pinterest, and other social media sites

Previewing images of how your publication will look on a number of devices and sizes

Tweaking templates (colors, fonts, etc.)

Uploading your own custom template given a downloadable skeleton template

Advertisements framework for uploading and creating interactive advertisements

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8. If there were any high priority features not mentioned in the ranking question above, please add them here:

If there were any high priority features not mentioned in the ranking question above, please add them here:

9. For your web content, will you be implementing a paywall?

For your web content, will you be implementing a paywall? No, our content will always be free online

Not right now but we are considering implementing a paywall

We are definitely adding a paywall soon

We have select content behind a paywall

We have teaser content available and everything else behind a paywall

All of our content is paywall only

N/A - We will not have content available on the web (email/app only, for example)

Other (please specify)

10. Is there anything else you would like to see in a publishing tool that hasn't been mentioned in the survey?

Is there anything else you would like to see in a publishing tool that hasn't been mentioned in the survey?