USF ZAP Survey
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1.
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1
. What is your age?
What is your age?
25
26
27
28
29
30
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32
33
34
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2
. Please choose from the following options.
Please choose from the following options.
Single with children.
Single with NO children.
Dating with children.
Dating with NO children.
Married with children.
Married with NO children.
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3
. What do you enjoy doing in your free time?
What do you enjoy doing in your free time?
Shopping
Scrapbooking
Watching TV/Movies
Reading
Visiting the Zoo
Dining Out
Clubs/Bars
Playing Sports
Spending Time with Friends or Family
Cooking
Arts and Crafts
Cleaning/Chores
Decorating
Going to the Beach
Going to Amusement Parks
Going to the Gym
Beautification
Relaxing
Photography
Travel
Facebook/Twitter
Other
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4
. Describe JCPenney in ONE word.
Describe JCPenney in ONE word.
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5
. Rate JCPenney by price on a scale of one to ten, with one being least expensive and ten being most expensive.
Rate JCPenney by price on a scale of one to ten, with one being least expensive and ten being most expensive.
1
2
3
4
5
6
7
8
9
10
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6
. Rate JCPenney by style on a scale of one to ten, with one being least stylish and ten being most stylish.
Rate JCPenney by style on a scale of one to ten, with one being least stylish and ten being most stylish.
1
2
3
4
5
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9
10
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7
. How often do you shop at JCPenney?
How often do you shop at JCPenney?
Always
Often
Sometimes
Almost Never
Never
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8
. What purchases do you make at JCPenney? Select all that apply.
What purchases do you make at JCPenney? Select all that apply.
Work Clothes
Leisure Clothes
Jewelry
Shoes
Accessories (Excluding Jewelry and Shoes)
Children's Clothes
Men's Clothes
Intimates
Cosmetics
Home Goods
None
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9
. Do you feel JCPenney is clean and organized?
Very Clean
Somewhat Clean
Not Clean
N/A
Store
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Do you feel JCPenney is clean and organized? Store Very Clean
Store Somewhat Clean
Store Not Clean
Store N/A
Dressing Rooms
Dressing Rooms Very Clean
Dressing Rooms Somewhat Clean
Dressing Rooms Not Clean
Dressing Rooms N/A
Bathrooms
Bathrooms Very Clean
Bathrooms Somewhat Clean
Bathrooms Not Clean
Bathrooms N/A
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10
. In your opinion, how could JCPenney improve your overall shopping experience?
Please explain.
In your opinion, how could JCPenney improve your overall shopping experience? Please explain.
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