Cornell Enterprise - Inbound Marketing and Social Media SurveyCornell Enterprise - Inbound Marketing and Social Media Survey

1. Who does your company sell to?

Who does your company sell to? Other businesses (B2B)

Directly to consumers (B2C)

2. What is your company size (number of employees)?

What is your company size (number of employees)? 1-10

11-250

251-1,000

1,001-5,000

5,001-10,000

10,000+

3. Describe how your marketing budget has changed in 2010 compared to 2009 for the following activities:

	Increase	Decrease	Stayed the same	N/A
Print and broadcast advertising	Describe how your marketing budget has changed in 2010 compared to 2009 for the following activities: Print and broadcast advertising Increase	Print and broadcast advertising Decrease	Print and broadcast advertising Stayed the same	Print and broadcast advertising N/A
Direct mail	Direct mail Increase	Direct mail Decrease	Direct mail Stayed the same	Direct mail N/A
Online display advertising	Online display advertising Increase	Online display advertising Decrease	Online display advertising Stayed the same	Online display advertising N/A
Cost-per-click (CPC)/Search Engine Marketing	Cost-per-click (CPC)/Search Engine Marketing Increase	Cost-per-click (CPC)/Search Engine Marketing Decrease	Cost-per-click (CPC)/Search Engine Marketing Stayed the same	Cost-per-click (CPC)/Search Engine Marketing N/A
Non-paid promotion via social media (e.g. Facebook,LinkedIn,YouTube)	Non-paid promotion via social media (e.g. Facebook,LinkedIn,YouTube) Increase	Non-paid promotion via social media (e.g. Facebook,LinkedIn,YouTube) Decrease	Non-paid promotion via social media (e.g. Facebook,LinkedIn,YouTube) Stayed the same	Non-paid promotion via social media (e.g. Facebook,LinkedIn,YouTube) N/A
Paid advertising via social media	Paid advertising via social media Increase	Paid advertising via social media Decrease	Paid advertising via social media Stayed the same	Paid advertising via social media N/A

4. How do you forecast allocating your investment in marketing staff (i.e., people dollars) vs. marketing programs (i.e., program dollars) for 2011, compared to your actual marketing budget for 2010?

How do you forecast allocating your investment in marketing staff (i.e., people dollars) vs. marketing programs (i.e., program dollars) for 2011, compared to your actual marketing budget for 2010? Increase budget allocation % for people dollars

Maintain current budget allocations

Increase budget allocation % for program dollars

Not sure

5. How do you rate social media marketing for the success of your business?

How do you rate social media marketing for the success of your business? Very important

Important

Average

Slightly important

Not important

6. Have you used any of the following Johnson School social media sites in the past 12 months?

	Yes	No
Johnson School Facebook page	Have you used any of the following Johnson School social media sites in the past 12 months? Johnson School Facebook page Yes	Johnson School Facebook page No
Johnson School YouTube channel	Johnson School YouTube channel Yes	Johnson School YouTube channel No
Johnson School Twitter feed	Johnson School Twitter feed Yes	Johnson School Twitter feed No
Johnson School LinkedIn group	Johnson School LinkedIn group Yes	Johnson School LinkedIn group No

Thank you for your participation in the survey! We will post the results in an upcoming issue of our enewsletter, Inside Johnson, and via the Johnson Facebook page and Twitter feed.

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