AMI - Survey of African Media Leaders 2010

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This brief survey of African Media Leaders has been put together by Diageo Africa to identify the level of investment made in business reporting by media leaders and the appetite for business media in a variety of markets. It seeks to find out how this has changed over the past five years and how it might change in the future.

This follows a 2008 study commissioned by Diageo that investigated how business media contributed to investment flows to Africa. 36 investors were interviewed, with a total of around US$20 billion under management.

The research concluded that African business media has grown in quantity, frequency and quality over the past five years and that it is the primary conduit of financial information for a mass audience. The investors perceived African business media as being capable of having a significant impact on in inward investment flows and business decisions.

This survey delves further into the issue by the perspective from media leaders within Africa. It is important to Diageo and to AMI that we understand the priorities for independent media in Africa, where owners and publishers are focusing investment, and what needs to happen to continue to build a thriving community of responsible and sustainable business reporting from and on the continent.

We’re very grateful for your involvement, as a member of the African Media Initiative. This survey of 21 questions will take around 10 minutes to complete.