Who's Reading Pavo Survey

1. Which age bracket do you fall into?

Which age bracket do you fall into? 15 to 18

19 to 25

26 to 32

33 to 40

41 to 55

56 to 65

66 or above

2. How did you hear about Pavo Magazine?

How did you hear about Pavo Magazine? Facebook

Twitter

Friend or Family Member

Search Engine

Other (please specify)

3. How close do you live to Birmingham, AL?

How close do you live to Birmingham, AL? I live inside Birmingham city limits.

I live 1-5 miles from Birmingham.

I live 5-10 miles from Birmingham.

I live 10-20 miles from Birmingham.

I live over 20 miles from Birmingham.

I live outside the state of Alabama.

If outside of Alabama, where?

4. What's your household income?

What's your household income? $10,000 to $20,000

$20,000 to $30,000

$40,000 to $50,000

$50,000 to $60,000

$60,000 to $80,000

$80,000 to $120,000

Above $120,000

5. What is the highest level of education you have completed?

What is the highest level of education you have completed? GED

High School

Undergraduate Degree

Graduate Degree

Doctorate

If you're in school now, where?

6. How often do you read Pavo Magazine?

How often do you read Pavo Magazine? Weekly

Monthly

Daily

2-3 times a week

3-4 times a week

Very rarely

7. How many times in the last two months have you attended one of the following:

	None	Once or Twice	Three to Four Times	More than Five
Rock Show	How many times in the last two months have you attended one of the following: Rock Show None	Once or Twice	Three to Four Times	More than Five
Orchestral, Chamber Music or Opera Performance	Orchestral, Chamber Music or Opera Performance None	Once or Twice	Three to Four Times	More than Five
Theatre production (excluding movies)	Theatre production (excluding movies) None	Once or Twice	Three to Four Times	More than Five
Comedy Show	Comedy Show None	Once or Twice	Three to Four Times	More than Five
Lecture	Lecture None	Once or Twice	Three to Four Times	More than Five
Book Signing/Reading	Book Signing/Reading None	Once or Twice	Three to Four Times	More than Five
Art Gallery	Art Gallery None	Once or Twice	Three to Four Times	More than Five

8. How many times in the last month have you done the following:

	None	Once or Twice	Three or Four Times	Five or Six Times	More than Six Times	Almost every day
Eaten out at a restaurant	How many times in the last month have you done the following: Eaten out at a restaurant None	Once or Twice	Three or Four Times	Five or Six Times	More than Six Times	Almost every day
Attended a sporting event	Attended a sporting event None	Once or Twice	Three or Four Times	Five or Six Times	More than Six Times	Almost every day
Visited a Birmingham attraction (Vulcan, the zoo, Botanical Gardens, etc.)	Visited a Birmingham attraction (Vulcan, the zoo, Botanical Gardens, etc.) None	Once or Twice	Three or Four Times	Five or Six Times	More than Six Times	Almost every day

9. How often do you shop and where?

	Never	Only if I have to	Sometimes	Usually	All the time
The Summit	How often do you shop and where? The Summit Never	Only if I have to	Sometimes	Usually	All the time
The Galleria	The Galleria Never	Only if I have to	Sometimes	Usually	All the time
Target	Target Never	Only if I have to	Sometimes	Usually	All the time
Walmart	Walmart Never	Only if I have to	Sometimes	Usually	All the time
Locally owned stores	Locally owned stores Never	Only if I have to	Sometimes	Usually	All the time