SurveyMonkey Powered Online Survey

Thanks for participating in this anonymous survey sponsored by the Construction Marketing Association (CMA).

Question Title

1. What lead generation techniques do you use in marketing to the construction industry (check all that apply)? (Required.)

Sales prospecting

Advertising

Publicity

Trade shows/events

Search engines

Internet (website registrations, e-commerce, RSS, etc.)

Pay-Per-Click (Google Adwords, others)

Direct mail/lists

Telemarketing

Training programs

Social media (Facebook, Twitter, YouTube)

Subscription services (ServiceMagic, others)

Dodge Reports

Reed Construction Data

Others (please specify)

Question Title

2. Please explain how you deploy specific lead generation programs. (Required.)

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3. Which source of lead generation has shown the best results for your company? (Required.)

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4. Which source of lead generation has shown the worst results for your company? (Required.)

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5. Which lead generation technique(s) do you foresee utilizing more in the future? (Required.)

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6. What type of company are you? (Required.)

Architectural/Engineering

Commercial construction

Residential construction

Remodeling

Building materials

Construction equipment

Construction technology

Construction services

Other (please specify)

What Lead Generation Techniques Do You Employ?

Question Title

1. What lead generation techniques do you use in marketing to the construction industry (check all that apply)? (Required.)

Question Title

2. Please explain how you deploy specific lead generation programs. (Required.)

Question Title

3. Which source of lead generation has shown the best results for your company? (Required.)

Question Title

4. Which source of lead generation has shown the worst results for your company? (Required.)

Question Title

5. Which lead generation technique(s) do you foresee utilizing more in the future? (Required.)

Question Title

6. What type of company are you? (Required.)

Question Title

7. If you would like to receive a copy of the survey results, please provide your email below.

Question Title

* 1. What lead generation techniques do you use in marketing to the construction industry (check all that apply)? (Required.)

Question Title

* 2. Please explain how you deploy specific lead generation programs. (Required.)

Question Title

* 3. Which source of lead generation has shown the best results for your company? (Required.)

Question Title

* 4. Which source of lead generation has shown the worst results for your company? (Required.)

Question Title

* 5. Which lead generation technique(s) do you foresee utilizing more in the future? (Required.)

Question Title

* 6. What type of company are you? (Required.)

Question Title

* 7. If you would like to receive a copy of the survey results, please provide your email below.

1. What lead generation techniques do you use in marketing to the construction industry (check all that apply)? (Required.)

2. Please explain how you deploy specific lead generation programs. (Required.)

3. Which source of lead generation has shown the best results for your company? (Required.)

4. Which source of lead generation has shown the worst results for your company? (Required.)

5. Which lead generation technique(s) do you foresee utilizing more in the future? (Required.)

6. What type of company are you? (Required.)

7. If you would like to receive a copy of the survey results, please provide your email below.