IWGA Strategic Marketing Survey

INTRODUCTION

 
The Iowa Wine Growers Association (IWGA) Marketing Committee is in the process of developing a strategic marketing plan for Iowa and seeks your insight and perspective. Using a three-phase planning process: 1. survey assessment of current and preferred marketing practices, 2. two regional meetings, and 3. final facilitated strategic marketing meeting with follow-up report, the IWGA working in collaboration with industry will advance a final proposal to the membership at the March annual meeting.

The survey questions will address current and prospective marketing approaches, distribution channels, and how to best build a comprehensive and useful strategic marketing plan benefiting the Iowa Wine industry.
1. Please let us know your current Iowa Wine Grower Association Membership Status.
2. How familiar are you with the Iowa Quality Wine Consortium?
3. Please select the option that best fits your current Iowa wine industry business