(Anonymous — ABC Commercial Excellence Assessment)

Instructions
Please answer each question honestly. All responses are anonymous and will support improvements in tools, processes, and training.

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1. I clearly understand role expectations and my responsibilities as an Inside Account Representative

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2. I understand the performance indicators used to measure my success.

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3. What aspects of your role are least clear?

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4. I have strong knowledge of intermittent catheter (IC) products.

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5. I understand the referral process from intake to fulfillment, including payer coverage and documentation requirements for IC referrals.

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6. I’m pleased with how I and the ABC operations teams (New Customer Enrollment, Referral Management, Customer Service, etc.) collaborate to deliver great service to patients and clinicians.

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7. I feel confident making outbound calls to referral sources.

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8. I can effectively communicate ABC’s value proposition over the phone.

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9. I am proficient in managing my call queue and referral activities.

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10. I am proficient using Brightree, Salesforce, the ABC clinician portal, the referrals dashboard and other required field tools.

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11. I receive useful coaching that helps improve my performance

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12. What additional training would help improve your performance?

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13. I understand how to collaborate with Hollister TMs and other manufacturers TMs in my territory to drive IC referrals.

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14. I feel confident driving IC referral growth through inside sales activities in my territory.

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15. What is the #1 barrier preventing you from maximizing your performance?

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16. What is one thing ABC could implement immediately to improve IC commercial performance?

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