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World Barista Championship

1. General Survey

100%

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1. Indicate your level of interaction with the WBC (check all that apply):

Indicate your level of interaction with the WBC (check all that apply): Competitor

WBC Certified Judge

Event Volunteer

Committee Member

Sponsor

Attended in person as spectator

Watched online as spectator

NEVER attended or watched WBC live online

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2. Please indicate your which best represents your position:

	Specialty Coffee Industry Event only	Industry event with small public audience	Even mix of Industry and Public audiences	Public event with some specialty industry promotion	Mass public event with focus to broad audiences	No opinion
The target audience for the WBC should be...	*Please indicate your which best represents your position: The target audience for the WBC should be... Specialty Coffee Industry Event only	The target audience for the WBC should be... Industry event with small public audience	The target audience for the WBC should be... Even mix of Industry and Public audiences	The target audience for the WBC should be... Public event with some specialty industry promotion	The target audience for the WBC should be... Mass public event with focus to broad audiences	The target audience for the WBC should be... No opinion

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3. Please indicate which best represents your position on the experience in the feature areas during the WBC event:

	Negative	Right in Between	Somewhat Positive	Very Positive	Not Present (N/A)
The Exhibition (trade show floor)	*Please indicate which best represents your position on the experience in the feature areas during the WBC event: The Exhibition (trade show floor) Negative	The Exhibition (trade show floor) Right in Between	The Exhibition (trade show floor) Somewhat Positive	The Exhibition (trade show floor) Very Positive	The Exhibition (trade show floor) Not Present (N/A)
The Espresso Bar	The Espresso Bar Negative	The Espresso Bar Right in Between	The Espresso Bar Somewhat Positive	The Espresso Bar Very Positive	The Espresso Bar Not Present (N/A)
The Brew Bar	The Brew Bar Negative	The Brew Bar Right in Between	The Brew Bar Somewhat Positive	The Brew Bar Very Positive	The Brew Bar Not Present (N/A)
The Overall WBC Experience	The Overall WBC Experience Negative	The Overall WBC Experience Right in Between	The Overall WBC Experience Somewhat Positive	The Overall WBC Experience Very Positive	The Overall WBC Experience Not Present (N/A)

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4. Indicate your level of agreement with each statement, as it pertains to the WBC today.

	Very much disagree	Somewhat disagree	Right in between	Somewhat agree	Very much agree	No opinion
The WBC respects the barista profession	*Indicate your level of agreement with each statement, as it pertains to the WBC today. The WBC respects the barista profession Very much disagree	The WBC respects the barista profession Somewhat disagree	The WBC respects the barista profession Right in between	The WBC respects the barista profession Somewhat agree	The WBC respects the barista profession Very much agree	The WBC respects the barista profession No opinion
The WBC gets involvement from the global coffee community	The WBC gets involvement from the global coffee community Very much disagree	The WBC gets involvement from the global coffee community Somewhat disagree	The WBC gets involvement from the global coffee community Right in between	The WBC gets involvement from the global coffee community Somewhat agree	The WBC gets involvement from the global coffee community Very much agree	The WBC gets involvement from the global coffee community No opinion
The WBC promotes coffee excellence	The WBC promotes coffee excellence Very much disagree	The WBC promotes coffee excellence Somewhat disagree	The WBC promotes coffee excellence Right in between	The WBC promotes coffee excellence Somewhat agree	The WBC promotes coffee excellence Very much agree	The WBC promotes coffee excellence No opinion
The WBC promotes specialty coffee to consumers	The WBC promotes specialty coffee to consumers Very much disagree	The WBC promotes specialty coffee to consumers Somewhat disagree	The WBC promotes specialty coffee to consumers Right in between	The WBC promotes specialty coffee to consumers Somewhat agree	The WBC promotes specialty coffee to consumers Very much agree	The WBC promotes specialty coffee to consumers No opinion
The WBC engages our audiences	The WBC engages our audiences Very much disagree	The WBC engages our audiences Somewhat disagree	The WBC engages our audiences Right in between	The WBC engages our audiences Somewhat agree	The WBC engages our audiences Very much agree	The WBC engages our audiences No opinion
The WBC recognizes and rewards professionalism	The WBC recognizes and rewards professionalism Very much disagree	The WBC recognizes and rewards professionalism Somewhat disagree	The WBC recognizes and rewards professionalism Right in between	The WBC recognizes and rewards professionalism Somewhat agree	The WBC recognizes and rewards professionalism Very much agree	The WBC recognizes and rewards professionalism No opinion
The WBC has developed a sound operating structure	The WBC has developed a sound operating structure Very much disagree	The WBC has developed a sound operating structure Somewhat disagree	The WBC has developed a sound operating structure Right in between	The WBC has developed a sound operating structure Somewhat agree	The WBC has developed a sound operating structure Very much agree	The WBC has developed a sound operating structure No opinion
WBC participation provides value to my business	WBC participation provides value to my business Very much disagree	WBC participation provides value to my business Somewhat disagree	WBC participation provides value to my business Right in between	WBC participation provides value to my business Somewhat agree	WBC participation provides value to my business Very much agree	WBC participation provides value to my business No opinion
The WBC develops and promotes coffee knowledge and barista skills	The WBC develops and promotes coffee knowledge and barista skills Very much disagree	The WBC develops and promotes coffee knowledge and barista skills Somewhat disagree	The WBC develops and promotes coffee knowledge and barista skills Right in between	The WBC develops and promotes coffee knowledge and barista skills Somewhat agree	The WBC develops and promotes coffee knowledge and barista skills Very much agree	The WBC develops and promotes coffee knowledge and barista skills No opinion
The WBC acts with integrity and transparency	The WBC acts with integrity and transparency Very much disagree	The WBC acts with integrity and transparency Somewhat disagree	The WBC acts with integrity and transparency Right in between	The WBC acts with integrity and transparency Somewhat agree	The WBC acts with integrity and transparency Very much agree	The WBC acts with integrity and transparency No opinion
WBC helps to create a (focus for) a community within the Speciality Coffee industry/networking opportunity	WBC helps to create a (focus for) a community within the Speciality Coffee industry/networking opportunity Very much disagree	WBC helps to create a (focus for) a community within the Speciality Coffee industry/networking opportunity Somewhat disagree	WBC helps to create a (focus for) a community within the Speciality Coffee industry/networking opportunity Right in between	WBC helps to create a (focus for) a community within the Speciality Coffee industry/networking opportunity Somewhat agree	WBC helps to create a (focus for) a community within the Speciality Coffee industry/networking opportunity Very much agree	WBC helps to create a (focus for) a community within the Speciality Coffee industry/networking opportunity No opinion
The WBC is developing the global nature of the competition	The WBC is developing the global nature of the competition Very much disagree	The WBC is developing the global nature of the competition Somewhat disagree	The WBC is developing the global nature of the competition Right in between	The WBC is developing the global nature of the competition Somewhat agree	The WBC is developing the global nature of the competition Very much agree	The WBC is developing the global nature of the competition No opinion
The WBC increases the impact of the competition through ongoing promotion and recognition	The WBC increases the impact of the competition through ongoing promotion and recognition Very much disagree	The WBC increases the impact of the competition through ongoing promotion and recognition Somewhat disagree	The WBC increases the impact of the competition through ongoing promotion and recognition Right in between	The WBC increases the impact of the competition through ongoing promotion and recognition Somewhat agree	The WBC increases the impact of the competition through ongoing promotion and recognition Very much agree	The WBC increases the impact of the competition through ongoing promotion and recognition No opinion

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5. Rate the overall WBC competition format on the following attributes:

	Very Much disagree	Somewhat disagree	Right in between	Somewhat agree	Very much agree	No opinion
Is inspirational	*Rate the overall WBC competition format on the following attributes: Is inspirational Very Much disagree	Is inspirational Somewhat disagree	Is inspirational Right in between	Is inspirational Somewhat agree	Is inspirational Very much agree	Is inspirational No opinion
Promotes Coffee Excellence	Promotes Coffee Excellence Very Much disagree	Promotes Coffee Excellence Somewhat disagree	Promotes Coffee Excellence Right in between	Promotes Coffee Excellence Somewhat agree	Promotes Coffee Excellence Very much agree	Promotes Coffee Excellence No opinion
Is educational	Is educational Very Much disagree	Is educational Somewhat disagree	Is educational Right in between	Is educational Somewhat agree	Is educational Very much agree	Is educational No opinion
Is entertaining	Is entertaining Very Much disagree	Is entertaining Somewhat disagree	Is entertaining Right in between	Is entertaining Somewhat agree	Is entertaining Very much agree	Is entertaining No opinion

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6. Rate the overall WBC competition floor plan layout on the following attributes:

	Very poor	Somewhat poor	Decent	Good	Excellent	No opinion
Represents professional coffee bar layout	*Rate the overall WBC competition floor plan layout on the following attributes: Represents professional coffee bar layout Very poor	Represents professional coffee bar layout Somewhat poor	Represents professional coffee bar layout Decent	Represents professional coffee bar layout Good	Represents professional coffee bar layout Excellent	Represents professional coffee bar layout No opinion
Function for competition (use of space and room for competitors and judges)	Function for competition (use of space and room for competitors and judges) Very poor	Function for competition (use of space and room for competitors and judges) Somewhat poor	Function for competition (use of space and room for competitors and judges) Decent	Function for competition (use of space and room for competitors and judges) Good	Function for competition (use of space and room for competitors and judges) Excellent	Function for competition (use of space and room for competitors and judges) No opinion
Appearance and audience visibility	Appearance and audience visibility Very poor	Appearance and audience visibility Somewhat poor	Appearance and audience visibility Decent	Appearance and audience visibility Good	Appearance and audience visibility Excellent	Appearance and audience visibility No opinion

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7. Rate the importance or need of specific/mandatory use items:

	Mandatory Use (provided by 1 sponsor)	Mandatory Use (choice of multiple sponsors)	Completely Open to the Competitor (regardless of WBC sponsorship)	No opinion
Espresso Machine	*Rate the importance or need of specific/mandatory use items: Espresso Machine Mandatory Use (provided by 1 sponsor)	Espresso Machine Mandatory Use (choice of multiple sponsors)	Espresso Machine Completely Open to the Competitor (regardless of WBC sponsorship)	Espresso Machine No opinion
Grinder	Grinder Mandatory Use (provided by 1 sponsor)	Grinder Mandatory Use (choice of multiple sponsors)	Grinder Completely Open to the Competitor (regardless of WBC sponsorship)	Grinder No opinion
Cups	Cups Mandatory Use (provided by 1 sponsor)	Cups Mandatory Use (choice of multiple sponsors)	Cups Completely Open to the Competitor (regardless of WBC sponsorship)	Cups No opinion
Coffee (espresso)	Coffee (espresso) Mandatory Use (provided by 1 sponsor)	Coffee (espresso) Mandatory Use (choice of multiple sponsors)	Coffee (espresso) Completely Open to the Competitor (regardless of WBC sponsorship)	Coffee (espresso) No opinion
Milk	Milk Mandatory Use (provided by 1 sponsor)	Milk Mandatory Use (choice of multiple sponsors)	Milk Completely Open to the Competitor (regardless of WBC sponsorship)	Milk No opinion
Tampers	Tampers Mandatory Use (provided by 1 sponsor)	Tampers Mandatory Use (choice of multiple sponsors)	Tampers Completely Open to the Competitor (regardless of WBC sponsorship)	Tampers No opinion
Steaming Pitchers	Steaming Pitchers Mandatory Use (provided by 1 sponsor)	Steaming Pitchers Mandatory Use (choice of multiple sponsors)	Steaming Pitchers Completely Open to the Competitor (regardless of WBC sponsorship)	Steaming Pitchers No opinion
Accessories	Accessories Mandatory Use (provided by 1 sponsor)	Accessories Mandatory Use (choice of multiple sponsors)	Accessories Completely Open to the Competitor (regardless of WBC sponsorship)	Accessories No opinion
Apparel	Apparel Mandatory Use (provided by 1 sponsor)	Apparel Mandatory Use (choice of multiple sponsors)	Apparel Completely Open to the Competitor (regardless of WBC sponsorship)	Apparel No opinion

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8. Please rate the following ideas/possible changes to the competition:

	Poor Idea	Maybe/Not Sure	Good idea	No opinion
Specific ingredients for the signature drink (provided by WBC)	*Please rate the following ideas/possible changes to the competition: Specific ingredients for the signature drink (provided by WBC) Poor Idea	Specific ingredients for the signature drink (provided by WBC) Maybe/Not Sure	Specific ingredients for the signature drink (provided by WBC) Good idea	Specific ingredients for the signature drink (provided by WBC) No opinion
Change the format of the competition	Change the format of the competition Poor Idea	Change the format of the competition Maybe/Not Sure	Change the format of the competition Good idea	Change the format of the competition No opinion
Allow audience to taste the drinks	Allow audience to taste the drinks Poor Idea	Allow audience to taste the drinks Maybe/Not Sure	Allow audience to taste the drinks Good idea	Allow audience to taste the drinks No opinion
Live commentary for web viewers	Live commentary for web viewers Poor Idea	Live commentary for web viewers Maybe/Not Sure	Live commentary for web viewers Good idea	Live commentary for web viewers No opinion
Change the floor plan layout	Change the floor plan layout Poor Idea	Change the floor plan layout Maybe/Not Sure	Change the floor plan layout Good idea	Change the floor plan layout No opinion
Make sensory judging be blind (judges don't know which competitor is making the drinks)	Make sensory judging be blind (judges don't know which competitor is making the drinks) Poor Idea	Make sensory judging be blind (judges don't know which competitor is making the drinks) Maybe/Not Sure	Make sensory judging be blind (judges don't know which competitor is making the drinks) Good idea	Make sensory judging be blind (judges don't know which competitor is making the drinks) No opinion
Reduced time of overall competition (less than 15 minutes)	Reduced time of overall competition (less than 15 minutes) Poor Idea	Reduced time of overall competition (less than 15 minutes) Maybe/Not Sure	Reduced time of overall competition (less than 15 minutes) Good idea	Reduced time of overall competition (less than 15 minutes) No opinion
Allow alcohol for use in signature drink	Allow alcohol for use in signature drink Poor Idea	Allow alcohol for use in signature drink Maybe/Not Sure	Allow alcohol for use in signature drink Good idea	Allow alcohol for use in signature drink No opinion
Live results immediately after each competitor's presentation	Live results immediately after each competitor's presentation Poor Idea	Live results immediately after each competitor's presentation Maybe/Not Sure	Live results immediately after each competitor's presentation Good idea	Live results immediately after each competitor's presentation No opinion
A limited number (of top scoring countries) should go to the WBC event	A limited number (of top scoring countries) should go to the WBC event Poor Idea	A limited number (of top scoring countries) should go to the WBC event Maybe/Not Sure	A limited number (of top scoring countries) should go to the WBC event Good idea	A limited number (of top scoring countries) should go to the WBC event No opinion
Use fewer judges per presentation	Use fewer judges per presentation Poor Idea	Use fewer judges per presentation Maybe/Not Sure	Use fewer judges per presentation Good idea	Use fewer judges per presentation No opinion

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9. Please rate the following statements about judges at WBC:

	Very much disagree	Somewhat disagree	Right in between	Somewhat agree	Very much agree	No opinion
Judges should pass testing or certification to be allowed to judge	*Please rate the following statements about judges at WBC: Judges should pass testing or certification to be allowed to judge Very much disagree	Judges should pass testing or certification to be allowed to judge Somewhat disagree	Judges should pass testing or certification to be allowed to judge Right in between	Judges should pass testing or certification to be allowed to judge Somewhat agree	Judges should pass testing or certification to be allowed to judge Very much agree	Judges should pass testing or certification to be allowed to judge No opinion
Judges should re-certify annually	Judges should re-certify annually Very much disagree	Judges should re-certify annually Somewhat disagree	Judges should re-certify annually Right in between	Judges should re-certify annually Somewhat agree	Judges should re-certify annually Very much agree	Judges should re-certify annually No opinion
Anyone should be allowed to judge at the WBC	Anyone should be allowed to judge at the WBC Very much disagree	Anyone should be allowed to judge at the WBC Somewhat disagree	Anyone should be allowed to judge at the WBC Right in between	Anyone should be allowed to judge at the WBC Somewhat agree	Anyone should be allowed to judge at the WBC Very much agree	Anyone should be allowed to judge at the WBC No opinion
It is prestigious to be a WBC certified judge	It is prestigious to be a WBC certified judge Very much disagree	It is prestigious to be a WBC certified judge Somewhat disagree	It is prestigious to be a WBC certified judge Right in between	It is prestigious to be a WBC certified judge Somewhat agree	It is prestigious to be a WBC certified judge Very much agree	It is prestigious to be a WBC certified judge No opinion
Judges should be qualified with barista skills as well	Judges should be qualified with barista skills as well Very much disagree	Judges should be qualified with barista skills as well Somewhat disagree	Judges should be qualified with barista skills as well Right in between	Judges should be qualified with barista skills as well Somewhat agree	Judges should be qualified with barista skills as well Very much agree	Judges should be qualified with barista skills as well No opinion

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10. Please rank the following choices in order of importance. Please note only one response per column is allowed.

	1 - Least important	2	3	4	5	6 - Most important
Global involvement/appeal of competition	*Please rank the following choices in order of importance. Please note only one response per column is allowed. Global involvement/appeal of competition 1 - Least important	Global involvement/appeal of competition 2	Global involvement/appeal of competition 3	Global involvement/appeal of competition 4	Global involvement/appeal of competition 5	Global involvement/appeal of competition 6 - Most important
Recognition and attention of the WBC Champion (throughout the year)	Recognition and attention of the WBC Champion (throughout the year) 1 - Least important	Recognition and attention of the WBC Champion (throughout the year) 2	Recognition and attention of the WBC Champion (throughout the year) 3	Recognition and attention of the WBC Champion (throughout the year) 4	Recognition and attention of the WBC Champion (throughout the year) 5	Recognition and attention of the WBC Champion (throughout the year) 6 - Most important
Recognition and attention of WBC certified judges	Recognition and attention of WBC certified judges 1 - Least important	Recognition and attention of WBC certified judges 2	Recognition and attention of WBC certified judges 3	Recognition and attention of WBC certified judges 4	Recognition and attention of WBC certified judges 5	Recognition and attention of WBC certified judges 6 - Most important
Media attention and interest	Media attention and interest 1 - Least important	Media attention and interest 2	Media attention and interest 3	Media attention and interest 4	Media attention and interest 5	Media attention and interest 6 - Most important
Promotion of competition and specialty coffee	Promotion of competition and specialty coffee 1 - Least important	Promotion of competition and specialty coffee 2	Promotion of competition and specialty coffee 3	Promotion of competition and specialty coffee 4	Promotion of competition and specialty coffee 5	Promotion of competition and specialty coffee 6 - Most important
Educational focus of event	Educational focus of event 1 - Least important	Educational focus of event 2	Educational focus of event 3	Educational focus of event 4	Educational focus of event 5	Educational focus of event 6 - Most important

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