Harley-Davidson

 
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1. What year were you born?
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2. What is your gender?
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3. What is your approximate average household income?
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4. Harley-Davidson is one of the most recognizable brands in the entire American marketplace
Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
Harley-Davidson is one of the most recognizable brands in the entire American marketplace.
5. Harley-Davidson does not sell just motorcycles, they sell a lifestyle.
Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
Harley-Davidson does not sell just motorcycles, they sell a lifestyle.
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6. If I were going to purchase a motorcycle, I would purchase a Harley-Davidson.
Strongly DisagreeDisagreeNeither Agree nor DisagreeAgreeStrongly Agree
If I were going to purchase a motorcycle, I would purchase a Harley-Davidson.
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7. The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one.
Strongly DisagreeDisagreeNeither Agree nor DisagreeAgreeStrongly Agree
The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one.
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8. When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade.
Strongly DisagreeDisagreeNeither Agree nor DisagreeAgreeStrongly Agree
When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade.
9. Harley-Davidson is ________(Select all that apply)
10. In your own words, what do you think of Harley-Davidson?
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