Harley-Davidson Survey

1. What year were you born?

What year were you born?

2. What is your gender?

What is your gender? Female

Male

3. What is your approximate average household income?

What is your approximate average household income? $0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000 and up

4. Harley-Davidson is one of the most recognizable brands in the entire American marketplace

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Harley-Davidson is one of the most recognizable brands in the entire American marketplace.	* Harley-Davidson is one of the most recognizable brands in the entire American marketplace Harley-Davidson is one of the most recognizable brands in the entire American marketplace. Strongly disagree	Harley-Davidson is one of the most recognizable brands in the entire American marketplace. Disagree	Harley-Davidson is one of the most recognizable brands in the entire American marketplace. Neither agree nor disagree	Harley-Davidson is one of the most recognizable brands in the entire American marketplace. Agree	Harley-Davidson is one of the most recognizable brands in the entire American marketplace. Strongly agree

5. Harley-Davidson does not sell just motorcycles, they sell a lifestyle.

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Harley-Davidson does not sell just motorcycles, they sell a lifestyle.	*Harley-Davidson does not sell just motorcycles, they sell a lifestyle. Harley-Davidson does not sell just motorcycles, they sell a lifestyle. Strongly disagree	Harley-Davidson does not sell just motorcycles, they sell a lifestyle. Disagree	Harley-Davidson does not sell just motorcycles, they sell a lifestyle. Neither agree nor disagree	Harley-Davidson does not sell just motorcycles, they sell a lifestyle. Agree	Harley-Davidson does not sell just motorcycles, they sell a lifestyle. Strongly agree

6. If I were going to purchase a motorcycle, I would purchase a Harley-Davidson.

	Strongly Disagree	Disagree	Neither Agree nor Disagree	Agree	Strongly Agree
If I were going to purchase a motorcycle, I would purchase a Harley-Davidson.	*If I were going to purchase a motorcycle, I would purchase a Harley-Davidson. If I were going to purchase a motorcycle, I would purchase a Harley-Davidson. Strongly Disagree	If I were going to purchase a motorcycle, I would purchase a Harley-Davidson. Disagree	If I were going to purchase a motorcycle, I would purchase a Harley-Davidson. Neither Agree nor Disagree	If I were going to purchase a motorcycle, I would purchase a Harley-Davidson. Agree	If I were going to purchase a motorcycle, I would purchase a Harley-Davidson. Strongly Agree

7. The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one.

	Strongly Disagree	Disagree	Neither Agree nor Disagree	Agree	Strongly Agree
The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one.	*The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one. The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one. Strongly Disagree	The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one. Disagree	The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one. Neither Agree nor Disagree	The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one. Agree	The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one. Strongly Agree

8. When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade.

	Strongly Disagree	Disagree	Neither Agree nor Disagree	Agree	Strongly Agree
When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade.	*When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade. When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade. Strongly Disagree	When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade. Disagree	When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade. Neither Agree nor Disagree	When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade. Agree	When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade. Strongly Agree

9. Harley-Davidson is ________(Select all that apply)

Harley-Davidson is ________(Select all that apply) Iconic

Mainstream

Colorful

Well Crafted

Played Out

America

Desirable

Old

Fresh

Other (please specify)

10. In your own words, what do you think of Harley-Davidson?

In your own words, what do you think of Harley-Davidson?