Effectiveness of subways and public transportation advertising

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1. What is your age range?

What is your age range?   17 and under 18-25 26-35

36-45 46-55 56-63

64+

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2. I am:

I am:   Male

Female

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3. What is your education level?

What is your education level?   Less than high school High School Diploma Associate Degree Technical School Bachelor Degree Master Degree Ph.D.

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4. Where do you live?

Where do you live?   Manhattan, Brooklyn, Bronx, Queens or Staten Island In New York but outside of New York City	New Jersey, Connecticut or Pennsylvania
Other (please specify city and state)

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5. Where do you work?

Where do you work?   Manhattan, Brooklyn, Bronx, Queens or Staten Island New York but outside New York City	New Jersey, Connecticut or Pennsylvania I am currently unemployed
Other (please specify city and state)

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6. How often do you ride a subway or public transportation?

How often do you ride a subway or public transportation?   daily once or twice per week three or more times per week three to five times per month

once or twice per month once to eleven times per year never

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7. How often do you notice subway or public transportation advertising?

How often do you notice subway or public transportation advertising?   yes, often sometimes rarely not really not at all

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8. In the past six (6) months, how often has a subway or public transportation advertisement caused you to make a decision to purchase or "look into" a particular product?

In the past six (6) months, how often has a subway or public transportation advertisement caused you to make a decision to purchase or "look into" a particular product?   once or twice three to five times	six to eight times nine or more times
Never, I either don't notice ads or don't trust ads. Please select which one below.

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9. In the past six (6) months, how often have you actually purchased a product or service that you noticed in subway or public transportation advertising?

In the past six (6) months, how often have you actually purchased a product or service that you noticed in subway or public transportation advertising?   once or twice three to five times	six to eight times nine or more times
Never, I either don't notice ads or don't trust ads. Please select which one below.

10. What do you usually do while riding public transportation?

What do you usually do while riding public transportation?   Listen to music Read books, magazines or other printed literature Read using an electronic reader, phone or laptop People watch Study

Talk on the phone Converse with other riders Look through emails Look at the walls I don't ride public transportation