FoodieLink Survey

1. How did you hear about this survey?

How did you hear about this survey? FoodieLink

I heard about it from a friend

Other (please specify)

2. Are you a member of FoodieLink? (If not, please join our community!)

Are you a member of FoodieLink? (If not, please join our community!) Yes

3. Age:

Age: 19 or under

20-29

30-39

40-49

50-59

60+

4. Gender:

Gender: Female

Male

5. Race:

Race: Hispanic/Latino

White

American Indian or Alaskan Native

Asian

African American

Native Hawaiian or other Pacific Islander

6. Income Level:

Income Level: $0-25,000

$26,0000-50,0000

$51,000-75,000

$76,000-100.000

$100,000 +

Not applicable

7. Where do you live?

Where do you live? Manhattan

Brooklyn

The Bronx

Queens

Staten Island

NY Metro Area/Suburbs

Another city or town, not in NYC area

8. Marital Status:

Marital Status: Single

Married

Domestic Partnership

9. Do you have kids?

Do you have kids? Yes

10. If yes, how many are under the age of 18?

If yes, how many are under the age of 18? 1

11. How much leisure time do you spend online per day?

How much leisure time do you spend online per day? 0-2 hours

3-5 hours

6-7 hours

8+ hours

12. How much do you spend per month on online buying? (Including subscription services)

How much do you spend per month on online buying? (Including subscription services) $0 - 50

$50 - 100

$100 - 200

$200 - 500

$500 - 1000

$1000+

13. What kinds of products do you purchase online? (Check all that apply)

What kinds of products do you purchase online? (Check all that apply) Music

Electronics

Books

Fashion

Food & Beverage

TV/Movie Sites (e.g. Netflix, Blockbuster)

Online Dating Site (e.g. Match.com, eHarmony, etc.)

Online Grocer (e.g. Fresh Direct)

Online Newspaper/Magazine Subscription

14. How frequently do you use discounts you find online? (e.g. Groupon/LivingSocial, coupons)

How frequently do you use discounts you find online? (e.g. Groupon/LivingSocial, coupons) Never

1-2 times a month

Once a week

More often

15. How content are you with your diet?

How content are you with your diet? Very content

Somewhat content

Not content

16. What are the obstacles to being “very content” with your diet? (Check as many as apply)

What are the obstacles to being “very content” with your diet? (Check as many as apply) Time: not enough time to prepare and eat good food

Eating out too much at restaurants makes it harder to maintain desired diet

Cost: eating healthy, good food is too expensive

Confusion: I don’t have enough information about food and nutrition

17. When grocery shopping, which of the following eating styles factor into your purchasing decisions?

When grocery shopping, which of the following eating styles factor into your purchasing decisions? Organic

Local

Vegetarian (excluding meat from diet)

Kosher

Gluten-free

Vegan (excluding meat, dairy, eggs, animal products from diet)

18. Is preventing/dealing with the following conditions an influence on your diet? (Choose as many as apply)

Is preventing/dealing with the following conditions an influence on your diet? (Choose as many as apply) Cancer

Celiac disease

Diabetes

High blood pressure

Heart disease

High cholesterol

Weight Control/Loss

Other (please specify)

19. How often do you cook at home?

How often do you cook at home? Never

Rarely

Sometimes

Often

Always

20. Where do you mainly buy your groceries? (Check all that apply).

Where do you mainly buy your groceries? (Check all that apply). Specialty grocers (e.g. Whole Foods, Trader Joe’s)

Local supermarket (e.g. D’Agostino, Gristede’s)

Discount clubs (e.g. Costco, BJ’s, Sam’s Club)

Online grocer (e.g. Fresh Direct)

Farmer’s market

CSA

Co-Ops

Other (please specify)

21. Who does the grocery shopping for you or your family?

Who does the grocery shopping for you or your family? You

Spouse/Partner

Parent

Third Party

22. How often do you eat out?

How often do you eat out? Seldom (0-1 times per week)

Sometimes (2-3 per week)

Often (4-5 time per week)

All the time (6+ days a week)

23. Which of the following are important considerations when you eat out?

Which of the following are important considerations when you eat out? Price

Location

Sourcing of food (e.g. organic, local)

Healthy meal options

Kosher

Vegetarian

Vegan

24. Do you visit websites that support you in better understanding and buying healthier foods?

Do you visit websites that support you in better understanding and buying healthier foods? Yes

25. If yes, which ones?

If yes, which ones?

26. What resources do you use to support healthy eating? (Check all that apply)

What resources do you use to support healthy eating? (Check all that apply) Recipe sites

Online grocers

Blogs and food websites

Social Media (e.g. Facebook, Twitter, etc.)

Television

Print Media

27. Which of the following interest you?

Which of the following interest you? Exclusive blogs by qualified and respected food writers, professional chefs, nutritionists, and other foodies

Community Interaction (recipe and photo sharing, discussions about important food topics with other foodies)

Earning points through community participation and contribution (e.g. recipe, photo,discussion sharing) that give community status/recognition and can be redeemed for prizes and awards from merchants

Groupon/Living Social type discount vouchers that can be purchased (e.g. $10 for $20 worth of food)

Coupons

Special events (tastings, chef competitions, tours)

28. Which of the following community interaction activities are you likely to participate in?

Which of the following community interaction activities are you likely to participate in? making connections with others

blogging

sharing and reviewing recipes

reviewing merchants(restaurants, grocers, etc.) and food products

sharing and reviewing photos

participating in online contests for prizes

participating in polls

Other (please specify)

29. Would you pay for a premium membership that provides an initial voucher package for healthy restaurants, grocers, producers, etc. worth 3X the value of the initial membership fee plus additional deals throughout the year?

Would you pay for a premium membership that provides an initial voucher package for healthy restaurants, grocers, producers, etc. worth 3X the value of the initial membership fee plus additional deals throughout the year? Yes

30. If yes, how much are you willing to pay?

If yes, how much are you willing to pay? $25-35

$35-45

$45-55

31. If you would like to be eligible to win exciting prizes (ex. Enery Kitchen gift certificates, book from Lucid Food, etc.) please provide your e-mail address.

If you would like to be eligible to win exciting prizes (ex. Enery Kitchen gift certificates, book from Lucid Food, etc.) please provide your e-mail address.