Twiplomacy Survey

Burson-Marsteller is working on a major study about how heads of state and government are using Twitter.

We kindly ask you to fill in the short questionnaire below. Answers provided may be published in the report to be released at the end of June.

Thank you for your time.

http://twiplomacy.com | @Twiplomacy

1. What is the main purpose of your Twitter account?

What is the main purpose of your Twitter account? Developing a conversation with my followers/ engaging directly with members of the public

Monitoring the Twitterverse

Sharing my own news and views

Sharing interesting news from other sources

Other (please specify)

2. If you did use Twitter prior to becoming head of state / government what has happened to your old account?

If you did use Twitter prior to becoming head of state / government what has happened to your old account? It became this one

It was closed down

It still exists, but not currently used

It is still used concurrently with this one

Comment field

3. Do you have a Twitter policy / set of guidelines?

Do you have a Twitter policy / set of guidelines? Yes

Working on guidelines

4. Who manages your Twitter account?

Who manages your Twitter account? I manage my Twitter account myself

My staff manage my Twitter account on my behalf

My staff and I share responsibility for managing my Twitter account

A separate organisation manages my Twitter account on my behalf

A communications agency manages my Twitter account on my behalf

Other (please specify)

5. How effective do you think a Twitter account is compared to:

	Much less effective	Somewhat less effective	About equally effective	Somewhat more effective	Much more effective
Facebook	*How effective do you think a Twitter account is compared to: Facebook Much less effective	Facebook Somewhat less effective	Facebook About equally effective	Facebook Somewhat more effective	Facebook Much more effective
LinkedIn	LinkedIn Much less effective	LinkedIn Somewhat less effective	LinkedIn About equally effective	LinkedIn Somewhat more effective	LinkedIn Much more effective
Google+	Google+ Much less effective	Google+ Somewhat less effective	Google+ About equally effective	Google+ Somewhat more effective	Google+ Much more effective
Blog	Blog Much less effective	Blog Somewhat less effective	Blog About equally effective	Blog Somewhat more effective	Blog Much more effective

6. On a scale from 1 to 10, where 1 is not at all important and 10 is extremely important, how important do you think Twitter is for:

	Not at all important									Extremely important
communicating new policy decisions?	*On a scale from 1 to 10, where 1 is not at all important and 10 is extremely important, how important do you think Twitter is for: communicating new policy decisions? Not at all important	communicating new policy decisions?	communicating new policy decisions?	communicating new policy decisions?	communicating new policy decisions?	communicating new policy decisions?	communicating new policy decisions?	communicating new policy decisions?	communicating new policy decisions?	communicating new policy decisions? Extremely important
answering questions about policy from the public?	answering questions about policy from the public? Not at all important	answering questions about policy from the public?	answering questions about policy from the public?	answering questions about policy from the public?	answering questions about policy from the public?	answering questions about policy from the public?	answering questions about policy from the public?	answering questions about policy from the public?	answering questions about policy from the public?	answering questions about policy from the public? Extremely important
sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events? Not at all important	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events?	sharing light hearted and positive news, e.g. attending cultural events? Extremely important
sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters? Not at all important	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters?	sharing serious or distressing news, e.g. natural disasters? Extremely important
sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries? Not at all important	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries?	sharing news about you, your family or your staff, e.g. birthdays, anniversaries? Extremely important

7. What types of Twitter accounts do you typically follow?

What types of Twitter accounts do you typically follow? Journalists and media

Peers (politicians and other international leaders)

Interesting people

Anyone

Comment field

8. Please leave us your email address here if you want to receive a copy of the report.

Please leave us your email address here if you want to receive a copy of the report. Name:
Twitter handle:
Email Address:

Thank you.

Matthias Lüfkens

Burson • Marsteller
18, Boulevard des Philosophes
1205 Geneva
T +41 22 593 6920
M +41 79 514 47 81
www.b-m.ch
matthias.luefkens@bm.com
@Luefkens

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