Healthcare Branding Question Title * 1. Below is a list of attributes that may or may not drive brand strength for providers of healthcare services. How important are each of the following in strengthening a healthcare brand? Very Important Somewhat Important Neither Important nor Unimportant Not Very Important Not Important at All Not Sure/NA A high level of customer service A high level of customer service Very Important A high level of customer service Somewhat Important A high level of customer service Neither Important nor Unimportant A high level of customer service Not Very Important A high level of customer service Not Important at All A high level of customer service Not Sure/NA An active social media strategy An active social media strategy Very Important An active social media strategy Somewhat Important An active social media strategy Neither Important nor Unimportant An active social media strategy Not Very Important An active social media strategy Not Important at All An active social media strategy Not Sure/NA The latest innovations in medical technology The latest innovations in medical technology Very Important The latest innovations in medical technology Somewhat Important The latest innovations in medical technology Neither Important nor Unimportant The latest innovations in medical technology Not Very Important The latest innovations in medical technology Not Important at All The latest innovations in medical technology Not Sure/NA Metrics to measure marketing ROI Metrics to measure marketing ROI Very Important Metrics to measure marketing ROI Somewhat Important Metrics to measure marketing ROI Neither Important nor Unimportant Metrics to measure marketing ROI Not Very Important Metrics to measure marketing ROI Not Important at All Metrics to measure marketing ROI Not Sure/NA Consumer access to healthcare services Consumer access to healthcare services Very Important Consumer access to healthcare services Somewhat Important Consumer access to healthcare services Neither Important nor Unimportant Consumer access to healthcare services Not Very Important Consumer access to healthcare services Not Important at All Consumer access to healthcare services Not Sure/NA Question Title * 2. Overall, would you say loyalty to your healthcare brand is . . . Greater than five years ago About the same as five years ago Less than five years ago Not Sure Why do you believe this to be true? Question Title * 3. Do you agree or disagree with the statement below? Many healthcare services are at parity and it is becoming increasingly difficult to differentiate on rational benefits. Emotional, customer touch-points will be the best way to differentiate healthcare services in the future. Strongly agree Agree somewhat Neither agree nor disagree Disagree somewhat Strongly disagree Not sure Why do you agree or disagree with this statement? Done