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* 1. Who do you believe is the HBA's primary customer

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* 2. What do you believe is the main reason the HBA exists?

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* 3. What specific shifts or changes over the last three years do you believe have impacted the industry or your business the most?

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* 4. What changes to the industry do you expect to see over the next twelve to thirty-six months?

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* 5. How do you see these changes (Q4) impacting the HBA?

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* 6. How do you see these changes (Q4) affecting individual HBA members / member companies?

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* 7. What do you believe are five major strengths of the HBA (what does the HBA do well)?

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* 8. What do you believe are the HBA’s five biggest challenges or weaknesses?

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* 9. Where do you believe are the best potential areas for growth or expansion?

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* 10. What member or industry needs could the HBA do a better job meeting?

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* 11. What do you believe are the five largest threats to the HBA’s growth or survival?

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* 12. Why do you think some eligible businesses do not choose to be members of the HBA?

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* 13. Do you think there is something that should be done to correct this? If so, what should be considered?

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* 14. Why do you retain your HBA membership?

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* 15. What do you think is the HBA’s reputation in the industry?

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* 16. What do you think is the HBA’s reputation in the community?

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* 17. What do you think is the HBA’s reputation among policymakers (elected and other government officials)?

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* 18. What do you believe makes this HBA unique from other HBAs elsewhere in the country?

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* 19. What do you believe makes this HBA unique from other professional organizations to which you do or could belong?

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* 20. What do you believe should be the organization’s top priority in the next twelve to twenty-four months?

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* 21. Are you a member and/or a nominee to serve as a member of the 2010 and/or 2011 HBA of Greater Springfield Board of Directors (check all that apply)?

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