Proofs State of the Industry survey 1. Default Section Question Title * 1. How many years have you been with your current employer? Less than 2 3-5 6-10 11-15 More than 15 Question Title * 2. What is your annual salary range? Less than $100,000 $100,001-$150,000 $150,001-$200,000 More than $200,000 Question Title * 3. What do you consider to be the biggest marketing success for your company? Brand launches Achieving brand growth The ability to be innovative Relaunching a brand Our brand is well-known and established Trade journal advertisements Dealer advertisements Promotions Working with other industry partners Other (please specify) Question Title * 4. What do you consider to be the biggest marketing downfall or disappointment for your company? Brand launches Not achieving brand growth The inability to be innovative The inability to establish our brand Lack of brand support Trade journal advertisements Dealer advertisements Promotions Other (please specify) Question Title * 5. What was the biggest factor impacting your business in 2010? Economical situations of your customers Mergers Competition Fewer resources Customers opting for private label Increased competitor marketing Changing product lines Cost of travel Other (please specify) Question Title * 6. What do you think will be the biggest factor to impact your business in 2011? Mergers Competition Fewer resources Customers opting for private label Increased competitor marketing Changing product lines Cost of travel Other (please specify) Question Title * 7. When selling a product to the end user, when do you consider to be the “peak time” to discuss it with him or her? Prior to launch During product launch During manufacturer/dealer rep incentive program After KOL endorsement Other (please specify) Question Title * 8. What's more important in having a "sellable" product? The product The ability to sell it Question Title * 9. How do you believe the economic downturn impacted your business in 2010? My business decreased My business stayed the same My business increased Question Title * 10. How do you believe the marketing budget for your product lines will change from 2010 to 2011? Budget increases Budget stays the same Budget reduces Done