Market Research - Service Template

1. Are you a graduate student or undergraduate student?
2. What is your year of graduation?
3. What is your major?
4. What is your preference of textbook format?
5. Which of the following formats do you consider most affordable?
6. What are the most important factors you would consider when choosing a certain textbook format?
7. Where do you usually buy your textbooks?
8. How much do you spend on textbooks per year?
9. How much do you think is a reasonable amount to spend on textbooks per year?
10. What percentage of retail textbook price should an E-Book cost?
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