Market Research - Service Template
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1
. Are you a graduate student or undergraduate student?
Are you a graduate student or undergraduate student?
Graduate
Undergraduate
2
. What is your year of graduation?
What is your year of graduation?
2012
2013
2014
2015
2016
3
. What is your major?
What is your major?
4
. What is your preference of textbook format?
What is your preference of textbook format?
New Print Book
Used
Rented Book
Digital Book (E-book)
5
. Which of the following formats do you consider most affordable?
Which of the following formats do you consider most affordable?
New Print Book
Used
Rented Book
Digital Book (E-book)
6
. What are the most important factors you would consider when choosing a certain textbook format?
What are the most important factors you would consider when choosing a certain textbook format?
Price
Convenience
Other (please specify)
7
. Where do you usually buy your textbooks?
Where do you usually buy your textbooks?
Online Retailer (For e.g. Amazon, Chegg)
Online Auction (For e.g. eBay)
College Bookstore/Through Campus
Retail Bookstores
I don’t buy books
Other (please specify)
8
. How much do you spend on textbooks per year?
How much do you spend on textbooks per year?
Below $300
$300-$399
$400-$499
$500-$599
$600-$699
Above $700
9
. How much do you think is a reasonable amount to spend on textbooks per year?
How much do you think is a reasonable amount to spend on textbooks per year?
Below $300
$300-$399
$400-$499
$500-$599
$600-$699
Above $700
10
. What percentage of retail textbook price should an E-Book cost?
What percentage of retail textbook price should an E-Book cost?
Below 25%
25%-50%
50%-75%
Above 75%
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