The FX Shop would like to provide the best online shopping experience possible. To help us tailor the store to meet your needs, we need your input. As a thank you for your time, you will receive 20% off your next order upon completion of the survey. The survey should take about 5 minutes to complete. Thanks in advance for your participation.
1. What prompted your visit to the online store today?
2. Did you come to the store to purchase something for yourself or for someone else?
3. Have you purchased from this store before?
4. Where else do you typically shop online? Check all that apply
5. What is your motivation for shopping at the store today?
6. Are you influenced by products worn/used by your favorite celebrity/athlete?
7. Would you be interested in offers from marketers that have products featured on the shows you watch?
8. Which offer most influences you to make a purchase?
9. What product category is the majority of your recent online purchases in?
10. When thinking about online shopping, please rate the following statements:
1 Not Important2 Somewhat Important3 Neutral4 Important5 Very important
Easy to find
Product Photography
Product Description
Size charts
Videos/Sound Clips
11. What do you find most helpful when choosing your items?
Strongly DisagreeSomewhat DisagreeNeutralSomewhat AgreeStrongly Agree
I want to be the first to own newly released products
Brand is very important
I only buy on sale
I research all my purchases thoroughly before buying
I tend to influence my friends' purchases
12. Which best describes the amount of TV you watch?
13. Do you browse the internet while watching television?