Are you getting what you need from qualitative research? Survey

1. Where should the Qualitative Research Industry be going in 2010 and beyond

Thanks for clicking through to this page.

Different River is a UK based qualitative research, brand planning and creative thinking consultancy. We are inviting buyers and users of qualitative market research to complete this brief - 5 minute - survey to help us understand better what the marketing community wants from qualitative research.

Your responses will be very valuable to us, and are, naturally, entirely anonymous - unless of course you'd like to be in touch (there's a form at the end).

Many thanks for your opinions and your help.

Different River
www.differentriver.co.uk

1. In what sector does your organisation chiefly operate?

In what sector does your organisation chiefly operate?

2. What is your involvment with qualitative market research in your organisation?

What is your involvment with qualitative market research in your organisation? I commission it for my organisation - chiefly for internal clients

I commission it for my organisation and use it myself

I use it/see the results but am seldom/never involved in commissioning

Other

3. Approximately how much does your organisation spend each year on market research in total?

Approximately how much does your organisation spend each year on market research in total? Under £50,000

£50,000-£250,000

£250,000-£500,000

£500,000-£1,000,000

Over £1,000,000

Don't know/Not prepared to say

4. Are single country qualitative studies (ie projects conducted entirely in one country for use in that country) most usual in your organisation, or are multi-country studies more usual?

Are single country qualitative studies (ie projects conducted entirely in one country for use in that country) most usual in your organisation, or are multi-country studies more usual? Single country

Multi country

Don't know/it varies

5. In what country are you, personally, based?

In what country are you, personally, based?

6. What score would you give to the general level of quality you receive from your suppliers of qualitative market research? ('Qualitative' being chiefly defined as smaller sample exercises for which the intention is not to produce statistically valid data, but to understand motivations, attitudes and/or behaviours in depth. This can take place in any setting - face to face, remotely, online etc).

What score would you give to the general level of quality you receive from your suppliers of qualitative market research? ('Qualitative' being chiefly defined as smaller sample exercises for which the intention is not to produce statistically valid data, but to understand motivations, attitudes and/or behaviours in depth. This can take place in any setting - face to face, remotely, online etc). 1 Very poor

10 Excellent

7. In your view, what are the areas of STRENGTH currently shown by the suppliers of qualitative market research with whom you work (or whose output you see/use)? Pick as many as you like from the options below.

In your view, what are the areas of STRENGTH currently shown by the suppliers of qualitative market research with whom you work (or whose output you see/use)? Pick as many as you like from the options below. Speed of response Individual experience of key players Imaginative solutions Cost (ie good VFM) International capabilities	Business expertise/acumen Ability to resource projects Being able to see longer/bigger picture Craft skills (ie moderation/facilitation etc) Delivery of fresh, useful, insight
Something else? (please specify)

8. What are the THREE most important things you would like to see MORE OF from the qualitative researchers with whom you work (or whose output you see/use)? Please select up to three of the options below.

What are the THREE most important things you would like to see MORE OF from the qualitative researchers with whom you work (or whose output you see/use)? Please select up to three of the options below. Involvement with the marketing process (ie both pre/post project)

Cross disciplinary skills

Faster response

Imagination

Ability to resource projects thoroughly and rapidly

Fresh insight

Better debriefing/communication of findings

Craft skills (ie moderating, facilitating etc)

New techniques

Flexibility (inc less reliance on same techniques repeatedly)

Value for money

Experience of key players

Cheaper prices

International capability

Business acumen/knowledge

Something else? (please specify)

9. Is there is anything more you would like to tell us about what you want to see from the qualitative market research industry?

Is there is anything more you would like to tell us about what you want to see from the qualitative market research industry?

10. Thank you very much for taking part. The results of this survey will go towards helping us develop better products and approaches which meet the real needs of our clients in 2010 and beyond.

You may leave the survey at this point, but if you would like to get in touch with us to learn more about what we do and how we do it, please use the form below.

Or visit our website www.differentriver.co.uk

Thank you very much for taking part. The results of this survey will go towards helping us develop better products and approaches which meet the real needs of our clients in 2010 and beyond. You may leave the survey at this point, but if you would like to get in touch with us to learn more about what we do and how we do it, please use the form below. Or visit our website www.differentriver.co.uk Your Name
Your Organisation
Your email address
Your phone number

Are you getting what you need from qualitative research?Exit this survey