Data vs Psychology Question Title * 1. When trying to understand and predict consumer behaviour, which do you think is more important Data Psychology Other (please specify) Question Title * 2. When creating insight into consumer behaviour, which do you think offers better value? Data Psychology Other (please specify) Question Title * 3. How important is consumer insight and behaviour to your marketing? Essential Important Debatable Not important Question Title * 4. Have you used psychology (in any form) to help you understand or predict consumer behaviour? Yes No Other (please specify) Done