SurveyMonkey Powered Online Survey

The FOX Shop would like to provide the best online shopping experience possible. To help us tailor the store to meet your needs, we need your input. As a thank you for your time, you will receive 20% off your next order upon completion of the survey. The survey should take about 5 minutes to complete. Thanks in advance for your participation.

1. What prompted your visit to the online store today?

What prompted your visit to the online store today? I saw an ad on TV

I saw an in-program-mention to shop at FOX Shop online store

I saw a link/ad on FOX.com

I saw a link/post in my Facebook newsfeed

I was watching a show and wanted to see what products were available

I received an Email from the FOX Shop

Other (please specify):

2. Did you come to the store to purchase something for yourself or for someone else?

Did you come to the store to purchase something for yourself or for someone else? For Myself

For Someone Else

Both

3. Have you purchased from this store before?

Have you purchased from this store before? No

Yes, once before

Yes, twice before

Yes, three or more times

4. Where else do you typically shop online? Check all that apply

Where else do you typically shop online? Check all that apply Amazon

Café Press

Ebay

Itunes

Overstock

Other (please specify):

5. What is your motivation for shopping at the store today?

What is your motivation for shopping at the store today? Official Store

Exclusive products

Discounts

Price comparison

Other (please specify):

6. Are you influenced by products worn/used by your favorite celebrity/athlete?

Are you influenced by products worn/used by your favorite celebrity/athlete? Yes, all the time

Sometimes

No, never

7. Would you be interested in offers from marketers that have products featured on the shows you watch?

Would you be interested in offers from marketers that have products featured on the shows you watch? Very Likely

Likely

Maybe

Not Likely

No, never

8. Which offer most influences you to make a purchase?

Which offer most influences you to make a purchase? Free Shipping

Free Gift With Purchase

% Off Discount

Limited Time Offer

Loyalty Program (eg spend $200 for 200 points and get $20 Gift Card)

Reduced Prices

9. What product category is the majority of your recent online purchases in?

What product category is the majority of your recent online purchases in? Apparel

DVD's

Digital downloads

Education

Tickets (events, music, movies)

Electronics

Family Related Expenses (Groceries, Education, Kids Clothing)

Home and Garden

Novelty Items

Sporting Goods

10. When thinking about online shopping, please rate the following statements:

	1 Not Important	2 Somewhat Important	3 Neutral	4 Important	5 Very important
Easy to find	When thinking about online shopping, please rate the following statements: Easy to find 1 Not Important	Easy to find 2 Somewhat Important	Easy to find 3 Neutral	Easy to find 4 Important	Easy to find 5 Very important
Product Photography	Product Photography 1 Not Important	Product Photography 2 Somewhat Important	Product Photography 3 Neutral	Product Photography 4 Important	Product Photography 5 Very important
Product Description	Product Description 1 Not Important	Product Description 2 Somewhat Important	Product Description 3 Neutral	Product Description 4 Important	Product Description 5 Very important
Size charts	Size charts 1 Not Important	Size charts 2 Somewhat Important	Size charts 3 Neutral	Size charts 4 Important	Size charts 5 Very important
Videos/Sound Clips	Videos/Sound Clips 1 Not Important	Videos/Sound Clips 2 Somewhat Important	Videos/Sound Clips 3 Neutral	Videos/Sound Clips 4 Important	Videos/Sound Clips 5 Very important

11. What do you find most helpful when choosing your items?

	Strongly Disagree	Somewhat Disagree	Neutral	Somewhat Agree	Strongly Agree
I want to be the first to own newly released products	What do you find most helpful when choosing your items? I want to be the first to own newly released products Strongly Disagree	I want to be the first to own newly released products Somewhat Disagree	I want to be the first to own newly released products Neutral	I want to be the first to own newly released products Somewhat Agree	I want to be the first to own newly released products Strongly Agree
Brand is very important	Brand is very important Strongly Disagree	Brand is very important Somewhat Disagree	Brand is very important Neutral	Brand is very important Somewhat Agree	Brand is very important Strongly Agree
I only buy on sale	I only buy on sale Strongly Disagree	I only buy on sale Somewhat Disagree	I only buy on sale Neutral	I only buy on sale Somewhat Agree	I only buy on sale Strongly Agree
I research all my purchases thoroughly before buying	I research all my purchases thoroughly before buying Strongly Disagree	I research all my purchases thoroughly before buying Somewhat Disagree	I research all my purchases thoroughly before buying Neutral	I research all my purchases thoroughly before buying Somewhat Agree	I research all my purchases thoroughly before buying Strongly Agree
I tend to influence my friends' purchases	I tend to influence my friends' purchases Strongly Disagree	I tend to influence my friends' purchases Somewhat Disagree	I tend to influence my friends' purchases Neutral	I tend to influence my friends' purchases Somewhat Agree	I tend to influence my friends' purchases Strongly Agree

12. Which best describes the amount of TV you watch?

Which best describes the amount of TV you watch? Less then 2 hours per day

2 to 4 hours per day

More than 4 hours per day

13. Do you browse the internet while watching television?

Do you browse the internet while watching television? Yes, all the time

Sometimes

No, never