Social Media and Marketing Communications Survey

Thank you for taking the time to complete this survey. The following questions are suitable to those who use one or more social networking site.

1. Which category below includes your age?

Which category below includes your age? 17 or younger

18-20

21-29

30-39

40-49

50-59

60 or older

2. Which social networking sites do you have an account with? (If none, please click 'done' at the end of the page)

Which social networking sites do you have an account with? (If none, please click 'done' at the end of the page) Facebook

Twitter

YouTube

Bebo

MySpace

I do not use social networking sites

Others (please specify)

3. Are you subscribed to the posts and updates of a business/brand page on a social networking site? (If no, please click 'done' at the end of the page)

Are you subscribed to the posts and updates of a business/brand page on a social networking site? (If no, please click 'done' at the end of the page) Yes

4. Which THREE of the following are most important to you when subscribing to a business page on a social networking site?

Which THREE of the following are most important to you when subscribing to a business page on a social networking site? Information about new products

Sales promotions

Exclusive discount codes

News updates

Video & image posts

General conversation

Polls

Competitions

Event information

Whether the business will respond to queries

Being part of a community with other subscribers

Other (please specify)

5. Have you ever intentionally clicked on an advertisement that you came across on a social networking site?

Have you ever intentionally clicked on an advertisement that you came across on a social networking site? Yes

Not sure

6. Have you ever unfollowed or unsubscribed from updates from a brand/business?

Have you ever unfollowed or unsubscribed from updates from a brand/business? Yes

7. Which TWO of the following would most make you want to unsubscribe from updates and posts from a business social networking page?

Which TWO of the following would most make you want to unsubscribe from updates and posts from a business social networking page? Posts that are irrelevant to me

Too many posts

Not enough posts

If the account was unprofessionally managed

If the account seemed to have been misused/hacked

Content that is not internationally or culturally adapted would offend/displease me

If they post the same updates on all of their social networking accounts

If the updates are boring and predictable

Other (please specify)

8. On a social networking site, how likely are you to do each of the following...

	Not Sure	Unlikely	Likely	Very Likely
Complain or give feedback DIRECTLY about a product or service to a business or brand	*On a social networking site, how likely are you to do each of the following... Complain or give feedback DIRECTLY about a product or service to a business or brand Not Sure	Complain or give feedback DIRECTLY about a product or service to a business or brand Unlikely	Complain or give feedback DIRECTLY about a product or service to a business or brand Likely	Complain or give feedback DIRECTLY about a product or service to a business or brand Very Likely
Complain or give feedback INDIRECTLY about a product or service to your social networking contacts	Complain or give feedback INDIRECTLY about a product or service to your social networking contacts Not Sure	Complain or give feedback INDIRECTLY about a product or service to your social networking contacts Unlikely	Complain or give feedback INDIRECTLY about a product or service to your social networking contacts Likely	Complain or give feedback INDIRECTLY about a product or service to your social networking contacts Very Likely
Be influenced into buying/not buying a product after a social networking contact posts feedback about it	Be influenced into buying/not buying a product after a social networking contact posts feedback about it Not Sure	Be influenced into buying/not buying a product after a social networking contact posts feedback about it Unlikely	Be influenced into buying/not buying a product after a social networking contact posts feedback about it Likely	Be influenced into buying/not buying a product after a social networking contact posts feedback about it Very Likely
Share or repost content that has been posted by a business	Share or repost content that has been posted by a business Not Sure	Share or repost content that has been posted by a business Unlikely	Share or repost content that has been posted by a business Likely	Share or repost content that has been posted by a business Very Likely
Redeem a discount code or voucher that has been posted on social networking site	Redeem a discount code or voucher that has been posted on social networking site Not Sure	Redeem a discount code or voucher that has been posted on social networking site Unlikely	Redeem a discount code or voucher that has been posted on social networking site Likely	Redeem a discount code or voucher that has been posted on social networking site Very Likely
Find out more about a product/service that has been recommended by your social contact(s)	Find out more about a product/service that has been recommended by your social contact(s) Not Sure	Find out more about a product/service that has been recommended by your social contact(s) Unlikely	Find out more about a product/service that has been recommended by your social contact(s) Likely	Find out more about a product/service that has been recommended by your social contact(s) Very Likely

9. Do you believe that marketing using social media is MORE effective than using traditional media such as; television, radio and print?

Do you believe that marketing using social media is MORE effective than using traditional media such as; television, radio and print? Yes

Both the same

10. Which TWO methods would you prefer your favourite brand or business to use to directly communicate with you for marketing purposes?

Which TWO methods would you prefer your favourite brand or business to use to directly communicate with you for marketing purposes? Mail

Text Message

Telephone

Social Networking Sites

Mobile Applications

Face-to-face

Other (please specify)

Social Media and Marketing CommunicationsExit this survey

Social Media and Marketing Communications
Exit this survey