Social Media and Marketing Communications

Thank you for taking the time to complete this survey. The following questions are suitable to those who use one or more social networking site.
1. Which category below includes your age?
2. Which social networking sites do you have an account with? (If none, please click 'done' at the end of the page)
3. Are you subscribed to the posts and updates of a business/brand page on a social networking site? (If no, please click 'done' at the end of the page)
4. Which THREE of the following are most important to you when subscribing to a business page on a social networking site?
5. Have you ever intentionally clicked on an advertisement that you came across on a social networking site?
6. Have you ever unfollowed or unsubscribed from updates from a brand/business?
7. Which TWO of the following would most make you want to unsubscribe from updates and posts from a business social networking page?
8. On a social networking site, how likely are you to do each of the following...
Not SureUnlikelyLikelyVery Likely
Complain or give feedback DIRECTLY about a product or service to a business or brand
Complain or give feedback INDIRECTLY about a product or service to your social networking contacts
Be influenced into buying/not buying a product after a social networking contact posts feedback about it
Share or repost content that has been posted by a business
Redeem a discount code or voucher that has been posted on social networking site
Find out more about a product/service that has been recommended by your social contact(s)
9. Do you believe that marketing using social media is MORE effective than using traditional media such as; television, radio and print?
10. Which TWO methods would you prefer your favourite brand or business to use to directly communicate with you for marketing purposes?
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