The Hotel Industry Social Media Monitor 2012

1. Welcome to the Hotel Industry Social Media Monitor Survey

Welcome to the second year of the Hotel Industry Social Media Monitor. This comprehensive survey aims to create an informed view of the implementation of social media in the hotel industry today. Our aim is to provide the industry with a clear perspective on how social media is being adopted and what it is being used for.

By Social Media we mean web based platforms that facilitate interactive dialogue between users and would include for example:

Internet forums, customer review sites such as TripAdvisor, blogs, Microblogging – such as Twitter, location-based social networks such as Foursquare, social networking sites such as Facebook and LinkedIn, social bookmarking such as StumbleUpon, social news such as Reddit, and Digg, and multimedia sharing such as YouTube, Vimeo and Flickr.

Thank you for taking the time to complete this survey.

A copy of the survey results, worth over £300 will be available to all survey participants, and as an added incentive we also offer all participants the opportunity to claim up to 30% off future purchases of selected products from RateGain and Revenue by Design – if you’d like to receive your free copy of the survey then please be sure to leave your details upon completion - Thank you

We look forward to sharing the results with you!
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This survey was created by Revenue by Design and is brought to you in partnership with RateGain and Face Marketing.
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