Caring for your Jewelry

The following survey should take about 5 minutes. For the purpose of this survey;

Fine Jewelry is defined as jewelry made of precious/semi precious stones and precious metals; sterling silver, gold, platinum.

Fashion Jewelry is defined as jewelry made of less valuable materials including base metals, glass, plastic,synthetic stones,high end crystals, cubic zirconia simulated diamonds, and some semi-precious stones are used in place of precious stones. Metals include gold- or silver-plated brass, vermeil, gold plating over pewter, nickel or other metals.

1. Where do you shop for/purchase jewelry? Please include gifts and self purchasing.

	Fine Jewelry	Fashion Jewelry
Independent Jeweler	Where do you shop for/purchase jewelry? Please include gifts and self purchasing. Independent Jeweler Fine Jewelry	Independent Jeweler Fashion Jewelry
Jewelry Store Chain (Zales, Jared, Kay's Hannoush, Helzberg...)	Jewelry Store Chain (Zales, Jared, Kay's Hannoush, Helzberg...) Fine Jewelry	Jewelry Store Chain (Zales, Jared, Kay's Hannoush, Helzberg...) Fashion Jewelry
High End Retail Stores (Saks, Neiman Marcus, Nordstroms...)	High End Retail Stores (Saks, Neiman Marcus, Nordstroms...) Fine Jewelry	High End Retail Stores (Saks, Neiman Marcus, Nordstroms...) Fashion Jewelry
Department Stores (Macy's, J.C. Penney's, Sears ...)	Department Stores (Macy's, J.C. Penney's, Sears ...) Fine Jewelry	Department Stores (Macy's, J.C. Penney's, Sears ...) Fashion Jewelry
Mass Retailers (Target,Wal-Mart,Sam's Club, Costco...)	Mass Retailers (Target,Wal-Mart,Sam's Club, Costco...) Fine Jewelry	Mass Retailers (Target,Wal-Mart,Sam's Club, Costco...) Fashion Jewelry
Home Party's (Silpada,Lia Sophia, Amway...)	Home Party's (Silpada,Lia Sophia, Amway...) Fine Jewelry	Home Party's (Silpada,Lia Sophia, Amway...) Fashion Jewelry
Discount Retailers (TJ Maxx, Steinmart, Filene's Basement)	Discount Retailers (TJ Maxx, Steinmart, Filene's Basement) Fine Jewelry	Discount Retailers (TJ Maxx, Steinmart, Filene's Basement) Fashion Jewelry
Outlet Malls (Ultra,Claire's,Zale's ...)	Outlet Malls (Ultra,Claire's,Zale's ...) Fine Jewelry	Outlet Malls (Ultra,Claire's,Zale's ...) Fashion Jewelry
Internet (Blue Nile, Ebay, ...)	Internet (Blue Nile, Ebay, ...) Fine Jewelry	Internet (Blue Nile, Ebay, ...) Fashion Jewelry
Other	Other Fine Jewelry	Other Fashion Jewelry

Other (please specify)

2. How many pieces of jewelry do you wear on a regular basis?

	Fine Jewelry	Fashion Jewelry
1-5	How many pieces of jewelry do you wear on a regular basis? 1-5 Fine Jewelry	1-5 Fashion Jewelry
6-10	6-10 Fine Jewelry	6-10 Fashion Jewelry
11-25	11-25 Fine Jewelry	11-25 Fashion Jewelry
26+	26+ Fine Jewelry	26+ Fashion Jewelry
Other	Other Fine Jewelry	Other Fashion Jewelry

Other (please specify)

3. How many pieces of jewelry in your wardrobe do you not wear because they need to be cleaned?

	Fine Jewelry	Fashion Jewelry
1-5	How many pieces of jewelry in your wardrobe do you not wear because they need to be cleaned? 1-5 Fine Jewelry	1-5 Fashion Jewelry
6-10	6-10 Fine Jewelry	6-10 Fashion Jewelry
11-25	11-25 Fine Jewelry	11-25 Fashion Jewelry
26+	26+ Fine Jewelry	26+ Fashion Jewelry
Other	Other Fine Jewelry	Other Fashion Jewelry

Other (please specify)

4. How do you clean your jewelry?

	Fine Jewelry	Fashion Jewelry
At home with cleaner only	How do you clean your jewelry? At home with cleaner only Fine Jewelry	At home with cleaner only Fashion Jewelry
At home with cleaner and polishing cloth	At home with cleaner and polishing cloth Fine Jewelry	At home with cleaner and polishing cloth Fashion Jewelry
At home with ultrasonic	At home with ultrasonic Fine Jewelry	At home with ultrasonic Fashion Jewelry
Professionally	Professionally Fine Jewelry	Professionally Fashion Jewelry
I don't clean my jewelry	I don't clean my jewelry Fine Jewelry	I don't clean my jewelry Fashion Jewelry
Other	Other Fine Jewelry	Other Fashion Jewelry

Other (please specify)

5. When was the last time you purchased jewelry cleaner and polishing cloth?

When was the last time you purchased jewelry cleaner and polishing cloth? The past month

2-12 months

12-24 months

2+ yrs

Never

Other

Other (please specify)

6. Where do you purchase your jewelry cleaner and polishing cloths?

Where do you purchase your jewelry cleaner and polishing cloths? Jeweler

Grocery/Drugstore

Department Store

Other

Do Not Use

Other (please specify)

7. What type of cleaners do you use?

	Fine Jewelry	Fashion Jewelry
Fine Jewelry Cleaner	What type of cleaners do you use? Fine Jewelry Cleaner Fine Jewelry	Fine Jewelry Cleaner Fashion Jewelry
Gentle Jewelry Cleaner (Pearl Safe)	Gentle Jewelry Cleaner (Pearl Safe) Fine Jewelry	Gentle Jewelry Cleaner (Pearl Safe) Fashion Jewelry
Silver Jewelry Cleaner	Silver Jewelry Cleaner Fine Jewelry	Silver Jewelry Cleaner Fashion Jewelry
Silver Polishing Cloth	Silver Polishing Cloth Fine Jewelry	Silver Polishing Cloth Fashion Jewelry
Gold Polishing Cloth	Gold Polishing Cloth Fine Jewelry	Gold Polishing Cloth Fashion Jewelry
Toothpaste	Toothpaste Fine Jewelry	Toothpaste Fashion Jewelry
Windex	Windex Fine Jewelry	Windex Fashion Jewelry
Mr. Clean	Mr. Clean Fine Jewelry	Mr. Clean Fashion Jewelry
All of the above	All of the above Fine Jewelry	All of the above Fashion Jewelry
None of the above	None of the above Fine Jewelry	None of the above Fashion Jewelry
Other	Other Fine Jewelry	Other Fashion Jewelry

Other (please specify)

8. How often do you clean your jewelry?

	Fine Jewelry	Fashion Jewelry
Daily	How often do you clean your jewelry? Daily Fine Jewelry	Daily Fashion Jewelry
Once a week	Once a week Fine Jewelry	Once a week Fashion Jewelry
Once a month	Once a month Fine Jewelry	Once a month Fashion Jewelry
Once a year	Once a year Fine Jewelry	Once a year Fashion Jewelry
When I wear it	When I wear it Fine Jewelry	When I wear it Fashion Jewelry
Never	Never Fine Jewelry	Never Fashion Jewelry
Other	Other Fine Jewelry	Other Fashion Jewelry

Other (please specify)

9. When was the last time you purchased/were given a piece of jewelry?

	Fine Jewelry	Fashion Jewelry
1-12 months	When was the last time you purchased/were given a piece of jewelry? 1-12 months Fine Jewelry	1-12 months Fashion Jewelry
2-4 years	2-4 years Fine Jewelry	2-4 years Fashion Jewelry
5-10 years	5-10 years Fine Jewelry	5-10 years Fashion Jewelry
10+ years	10+ years Fine Jewelry	10+ years Fashion Jewelry
Other	Other Fine Jewelry	Other Fashion Jewelry

Other (please specify)

10. When you purchase jewelry are you instructed or given instructions on how to care for it?

When you purchase jewelry are you instructed or given instructions on how to care for it? Yes

Sometimes

Never

Other

Other (please specify)

11. I am

I am Female

Male

12. I am ______ years of age...

I am ______ years of age... 18-25

26-35

36-50

51-70

71+

13. Annual Household Income

Annual Household Income $20,000-35,000

$35,001-75,000

$75,001-150,000

$150-000-250,000

$250,001+

form {display:none;} #jserror {text-align:center;margin-top:50px;}Javascript is required for this site to function, please enable.