What do you think about Indian Food in you grocery store? Survey

1. When making branded food purchases, which attributes are among the most important to you? (You may choose multiple answers)

When making branded food purchases, which attributes are among the most important to you? (You may choose multiple answers) Socially responsible

Gourmet

Innovative

Wholesome

Hip

Healthy

Fun

Easy

Good value

Traditional/Time-tested

2. How often do you cook dinner at home?

How often do you cook dinner at home? <1 day per week

1-3 days per week

4-5 days per week

>5 days per week

3. When you cook dinner, what type of cuisine do you prefer to make?

When you cook dinner, what type of cuisine do you prefer to make? American

Italian (Pasta)

East Asian (Chinese, Japanese, etc.)

South Asian (Indian, Pakistani, Sri Lankan)

Mexican

Mix it up each time

Other

4. When was the most recent time you purchased a pre-packaged Indian food product? (i.e., spice mix, simmer sauce, ready made meal)

When was the most recent time you purchased a pre-packaged Indian food product? (i.e., spice mix, simmer sauce, ready made meal) In the last week

In the last month

In the last six months

In the last year

Never

5. What is (are) your favorite Indian food brands (you may choose multiple brands)?

What is (are) your favorite Indian food brands (you may choose multiple brands)? Sukhi's Gourmet

Arora Creations

Maya Kaimal

Patak's

Tasty Bites

Kohinoor

Other

None

6. Do you know most Indian Spice brands from the Indian store contain traceable levels of lead?

Do you know most Indian Spice brands from the Indian store contain traceable levels of lead? Yes

7. Does it bother you that there is lead in most Indian store spices?

Does it bother you that there is lead in most Indian store spices? Yes, a lot

Yes, somewhat

I'm indifferent

No, not really

Not at all

8. How important is it that you have organic options available in your ethnic food choices?

How important is it that you have organic options available in your ethnic food choices? Essential

Somewhat important

I'm indifferent

Not really important

Not important at all

9. Complete this sentence (multiple choices allowed): Current Indian food products found in "American" grocery stores...

Complete this sentence (multiple choices allowed): Current Indian food products found in "American" grocery stores... taste great.

could taste better.

are too expensive.

are unappealing in their presentation.

are generally well made.

are a bit boring.

aren't worth the price.

are a great value

10. What is your favorite food brand and why? (Please try to answer this.)

What is your favorite food brand and why? (Please try to answer this.)

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