1. Mobile Marketing at Your Institution

Please tell us a little about your institution's current efforts in mobile marketing. An executive summary of the data will be included in an article in Higher Ed Impact this summer.

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* 1. To what degree have you implementing the following mobile marketing initiatives?

  Not a priority Currently developing Already in place
Mobile-friendly website
Mobile site or landing page specifically for mobile devices
Mobile apps for admissions and/or recruiting

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* 2. How prepared is your team to integrate mobile marketing into your overall communications strategy?

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* 3. Which of the following have you included in your mobile marketing and communications strategy? (please check all that apply)

  We're considering it; we'd like to learn more Successfully implemented We tried this; it didn't meet our goals
Interactive campus maps
A mobile admissions tour
Videos that are mobile-accessible
Use of QR codes
Mobile-friendly inquiry forms

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* 4. If you have ventured into mobile marketing, what do you regard as your most creative and effective effort so far?

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* 5. If you could ask an expert in mobile marketing 1 or 2 pressing questions to help you in planning your efforts, what would those questions be?

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* 6. Which of the following best describes you?

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* 7. May we contact you to learn more about your efforts?

If Yes, please leave your CONTACT INFORMATION here:

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