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* 1. First name

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* 2. Last name

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* 3. Organisation

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* 4. Your role

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* 5. Do you want your responses to remain confidential?

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* 6. What is the primary outcome you would like to see from this “Refresh” exercise?

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* 7. What is needed to make Dunedin a far more compelling destination to visit?

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* 8. What is working particularly well and shouldn’t be changed?

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* 9. What needs to be changed ?

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* 10. What is Dunedin’s Unique Selling Proposition (i.e., its clear point of difference)?

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* 11. What, if anything, is missing in Dunedin’s product mix of experiences and attractions?

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* 12. Are there visitor markets Dunedin is not seeing, and if so, who might they be and why?

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* 13. Who do you think Dunedin’s major competitors (i.e., other destinations) are and why and what do they offer that Dunedin does not?

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* 14. What can be done to get the community to be more supportive of tourism for Dunedin?

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* 15. What are the 3 largest strengths Dunedin has as a visitor destination?

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* 16. What are Dunedin’s three largest weaknesses as a visitor destination?

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* 17. Dunedin gets most of its visitors during peak seasonal periods. What could be done to encourage stronger visitation in off-peak periods?

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* 18. Do we need to be doing more to protect our environment for both locals and our visitors, and if so, are there specific projects tourism could be championing?

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* 19. How should Dunedin be strengthening its partnership relationship with Mana Whenua to support greater opportunities for tourism and sharing of benefits?

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* 20. Any other points you would like to make?

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* 21. Topic Areas

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