Direct Mail Quiz: What Do You Know?

1. Short Quiz: What Do you know?

Question Title

* 1. Which generates higher response, e-mail or direct mail? (Select one)

A. E-mail

B. Direct mail

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* 2. Direct mail works best for (Select one)

A. Generating purchases

B. Communicating important information

C. Raising money for non-profit organizations

D. All of the above

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* 3. Which medium influences more customers to make a purchase? (Select one)

A. E-mail

B. TV commercial

C. Phone

D. Direct mail

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* 4. The best way for a marketer to respond to tough economic times is to (Select one)

A. Cut back on the most expensive types of marketing

B. Offer deep discounts

C. Market smarter

D. Send direct mail to a list of every house in a nearby zip code

Question Title

* 5. What’s the best way to maximize direct mail success?(Select one)

A. Mail consistently

B. Target certain prospects and personalize your mail piece for those prospects

C. Build and maintain a good list

D. All of the above

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* 6. What’s the most important part of a direct mail piece? (Select one)

A. The list

B. The offer

C. The design and copywriting

D. A and B

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* 7. What’s the best kind of mailing list to use? (Select one)

A. An internal (house) list

B. A purchased list

C. A rented list

D. A compiled list

E. A direct-response list

Question Title

* 8. What’s the difference between Standard and First-Class Mail with Click2Mail? (Select one)

A. First-Class is guaranteed 1-4 day delivery

B. Direct mail must meet certain requirements to be Standard Mail

C. Standard Mail has minimum volume requirements with Click2Mail

D. First-Class mail costs $0.44 with Click2Mail

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* 9. What are the best ways to make direct mail more environmentally friendly? (Select one)

A. Target your prospects and personalize your message

B. Use recyclable paper and invite recipients to recycle

C. Use Click2Mail for a smaller carbon footprint

D. All of the above

Question Title

* 10. What changes are happening at the U.S. Postal Service? (Select one)

A. They’re eliminating Saturday mail

B. They’re closing post offices

C. They’re becoming private

D. They’re raising postage rates again

E. No one really knows yet

Question Title

* 11. Congratulations! Stay tuned for your copy of our new white paper, 12 Steps to a Successful Direct Mail Campaign.
Type you email address in the box to get it!
To see the answers click "Next"

Question Title

* 1. Which generates higher response, e-mail or direct mail? (Select one)

Question Title

* 2. Direct mail works best for (Select one)

Question Title

* 3. Which medium influences more customers to make a purchase? (Select one)

Question Title

* 4. The best way for a marketer to respond to tough economic times is to (Select one)

Question Title

* 5. What’s the best way to maximize direct mail success?(Select one)

Question Title

* 6. What’s the most important part of a direct mail piece? (Select one)

Question Title

* 7. What’s the best kind of mailing list to use? (Select one)

Question Title

* 8. What’s the difference between Standard and First-Class Mail with Click2Mail? (Select one)

Question Title

* 9. What are the best ways to make direct mail more environmentally friendly? (Select one)

Question Title

* 10. What changes are happening at the U.S. Postal Service? (Select one)

Question Title

* 11. Congratulations! Stay tuned for your copy of our new white paper, 12 Steps to a Successful Direct Mail Campaign. Type you email address in the box to get it! To see the answers click "Next"

* 11. Congratulations! Stay tuned for your copy of our new white paper, 12 Steps to a Successful Direct Mail Campaign.
Type you email address in the box to get it!
To see the answers click "Next"