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1. What do you like most about our magazines? (Choose all that apply)

	Great local content	The design is appealing	Great resource for new places to shop	Nice to look through for ideas
Winnipeg Women	*What do you like most about our magazines? (Choose all that apply) Winnipeg Women Great local content	Winnipeg Women The design is appealing	Winnipeg Women Great resource for new places to shop	Winnipeg Women Nice to look through for ideas
Dream Spaces	Dream Spaces Great local content	Dream Spaces The design is appealing	Dream Spaces Great resource for new places to shop	Dream Spaces Nice to look through for ideas
DISH	DISH Great local content	DISH The design is appealing	DISH Great resource for new places to shop	DISH Nice to look through for ideas
Winnipeg Men	Winnipeg Men Great local content	Winnipeg Men The design is appealing	Winnipeg Men Great resource for new places to shop	Winnipeg Men Nice to look through for ideas

What other magazines do you read or buy (local/ national/ international)

2. Where do you shop for clothing and accessories in Winnipeg? (click all that apply)

	If they have the labels I want	If items are on sale	If I see an ad with something I like	Usually
Independent/local retailers	*Where do you shop for clothing and accessories in Winnipeg? (click all that apply) Independent/local retailers If they have the labels I want	Independent/local retailers If items are on sale	Independent/local retailers If I see an ad with something I like	Independent/local retailers Usually
National department stores	National department stores If they have the labels I want	National department stores If items are on sale	National department stores If I see an ad with something I like	National department stores Usually
Discount retailers	Discount retailers If they have the labels I want	Discount retailers If items are on sale	Discount retailers If I see an ad with something I like	Discount retailers Usually
I shop outside of the city mainly	I shop outside of the city mainly If they have the labels I want	I shop outside of the city mainly If items are on sale	I shop outside of the city mainly If I see an ad with something I like	I shop outside of the city mainly Usually

If you shop for fashion outside of Winnipeg, please tell us why and where (city)

3. Are you planning to do any of the following this year or next? (Choose all that apply)

	Already planned for this year-2010	Planning for 2011	Potentially planning, but not sure when	Planning for the near future
Buy a new home	*Are you planning to do any of the following this year or next? (Choose all that apply) Buy a new home Already planned for this year-2010	Buy a new home Planning for 2011	Buy a new home Potentially planning, but not sure when	Buy a new home Planning for the near future
Build a new home	Build a new home Already planned for this year-2010	Build a new home Planning for 2011	Build a new home Potentially planning, but not sure when	Build a new home Planning for the near future
Renovate your existing home	Renovate your existing home Already planned for this year-2010	Renovate your existing home Planning for 2011	Renovate your existing home Potentially planning, but not sure when	Renovate your existing home Planning for the near future
Decorate your home with new furnishings	Decorate your home with new furnishings Already planned for this year-2010	Decorate your home with new furnishings Planning for 2011	Decorate your home with new furnishings Potentially planning, but not sure when	Decorate your home with new furnishings Planning for the near future
Landscape your yard completely	Landscape your yard completely Already planned for this year-2010	Landscape your yard completely Planning for 2011	Landscape your yard completely Potentially planning, but not sure when	Landscape your yard completely Planning for the near future
Do minor fix-ups to your home	Do minor fix-ups to your home Already planned for this year-2010	Do minor fix-ups to your home Planning for 2011	Do minor fix-ups to your home Potentially planning, but not sure when	Do minor fix-ups to your home Planning for the near future

Other (please specify)

4. How much do you spend monthly on..... (Choose all the apply)

	$0-$150	$150-$250	$250-$500	$500-$1,000	More than $1,000
Groceries	*How much do you spend monthly on..... (Choose all the apply) Groceries $0-$150	Groceries $150-$250	Groceries $250-$500	Groceries $500-$1,000	Groceries More than $1,000
Dining at restaurants	Dining at restaurants $0-$150	Dining at restaurants $150-$250	Dining at restaurants $250-$500	Dining at restaurants $500-$1,000	Dining at restaurants More than $1,000
Clothing/Accessories for myself	Clothing/Accessories for myself $0-$150	Clothing/Accessories for myself $150-$250	Clothing/Accessories for myself $250-$500	Clothing/Accessories for myself $500-$1,000	Clothing/Accessories for myself More than $1,000
Clothing/Accessories for my significant other	Clothing/Accessories for my significant other $0-$150	Clothing/Accessories for my significant other $150-$250	Clothing/Accessories for my significant other $250-$500	Clothing/Accessories for my significant other $500-$1,000	Clothing/Accessories for my significant other More than $1,000
Clothing/Accessories for my children	Clothing/Accessories for my children $0-$150	Clothing/Accessories for my children $150-$250	Clothing/Accessories for my children $250-$500	Clothing/Accessories for my children $500-$1,000	Clothing/Accessories for my children More than $1,000
Items for my home (ie. appliances, furniture, home accessories)	Items for my home (ie. appliances, furniture, home accessories) $0-$150	Items for my home (ie. appliances, furniture, home accessories) $150-$250	Items for my home (ie. appliances, furniture, home accessories) $250-$500	Items for my home (ie. appliances, furniture, home accessories) $500-$1,000	Items for my home (ie. appliances, furniture, home accessories) More than $1,000
Travel-within Manitoba	Travel-within Manitoba $0-$150	Travel-within Manitoba $150-$250	Travel-within Manitoba $250-$500	Travel-within Manitoba $500-$1,000	Travel-within Manitoba More than $1,000
Travel-outside Manitoba	Travel-outside Manitoba $0-$150	Travel-outside Manitoba $150-$250	Travel-outside Manitoba $250-$500	Travel-outside Manitoba $500-$1,000	Travel-outside Manitoba More than $1,000

5. Will you.... (Choose all that apply)

	Yes	No
Dine out 5-10 times this month	*Will you.... (Choose all that apply) Dine out 5-10 times this month Yes	Dine out 5-10 times this month No
Dine out more than 10 times this month	Dine out more than 10 times this month Yes	Dine out more than 10 times this month No
Visit a spa this month	Visit a spa this month Yes	Visit a spa this month No
Join a health/fitness club this year	Join a health/fitness club this year Yes	Join a health/fitness club this year No
Lease/buy a new vehicle this year	Lease/buy a new vehicle this year Yes	Lease/buy a new vehicle this year No
Buy a used vehicle this year	Buy a used vehicle this year Yes	Buy a used vehicle this year No
Entertain friends/family at home this month	Entertain friends/family at home this month Yes	Entertain friends/family at home this month No

Other (please specify)

6. What type and where will you travel for a family vacation this year or next? (Choose all the apply)

What type and where will you travel for a family vacation this year or next? (Choose all the apply) Winter

Summer

Within Manitoba

Outside MB but within Canada

To the US by car (ie. Grand Forks, Fargo, Minneapolis)

To the continental US by air

To a warm destination (ie. Hawaii, Bahamas, Mexico)

To Europe

We will not take a vacation this year or next

Other (please specify)

7. Which of the following cultural, arts or sporting events and attractions will you visit at least twice this year?

	Yes	No	I have season tickets or a ticket package
Manitoba Moose	*Which of the following cultural, arts or sporting events and attractions will you visit at least twice this year? Manitoba Moose Yes	Manitoba Moose No	Manitoba Moose I have season tickets or a ticket package
Winnipeg Goldeyes	Winnipeg Goldeyes Yes	Winnipeg Goldeyes No	Winnipeg Goldeyes I have season tickets or a ticket package
Winnipeg Blue Bombers	Winnipeg Blue Bombers Yes	Winnipeg Blue Bombers No	Winnipeg Blue Bombers I have season tickets or a ticket package
A concert at MTS Centre	A concert at MTS Centre Yes	A concert at MTS Centre No	A concert at MTS Centre I have season tickets or a ticket package
A live show (ie Circue de Soleil) at MTS Centre	A live show (ie Circue de Soleil) at MTS Centre Yes	A live show (ie Circue de Soleil) at MTS Centre No	A live show (ie Circue de Soleil) at MTS Centre I have season tickets or a ticket package
A concert at another venue (Burton Cummings, Concert Hall, etc)	A concert at another venue (Burton Cummings, Concert Hall, etc) Yes	A concert at another venue (Burton Cummings, Concert Hall, etc) No	A concert at another venue (Burton Cummings, Concert Hall, etc) I have season tickets or a ticket package
Manitoba Theatre Centre	Manitoba Theatre Centre Yes	Manitoba Theatre Centre No	Manitoba Theatre Centre I have season tickets or a ticket package
Winnipeg Symphony Orchestra	Winnipeg Symphony Orchestra Yes	Winnipeg Symphony Orchestra No	Winnipeg Symphony Orchestra I have season tickets or a ticket package
Prairie Theatre Exchange	Prairie Theatre Exchange Yes	Prairie Theatre Exchange No	Prairie Theatre Exchange I have season tickets or a ticket package
Winnipeg Art Gallery	Winnipeg Art Gallery Yes	Winnipeg Art Gallery No	Winnipeg Art Gallery I have season tickets or a ticket package
MB Theatre for Young People	MB Theatre for Young People Yes	MB Theatre for Young People No	MB Theatre for Young People I have season tickets or a ticket package
Manitoba Childrens Museum	Manitoba Childrens Museum Yes	Manitoba Childrens Museum No	Manitoba Childrens Museum I have season tickets or a ticket package
Contemporary Dancers	Contemporary Dancers Yes	Contemporary Dancers No	Contemporary Dancers I have season tickets or a ticket package
Manitoba Opera	Manitoba Opera Yes	Manitoba Opera No	Manitoba Opera I have season tickets or a ticket package
Royal Winnipeg Ballet	Royal Winnipeg Ballet Yes	Royal Winnipeg Ballet No	Royal Winnipeg Ballet I have season tickets or a ticket package
Winnipeg Jewish Theatre	Winnipeg Jewish Theatre Yes	Winnipeg Jewish Theatre No	Winnipeg Jewish Theatre I have season tickets or a ticket package
Folklarama	Folklarama Yes	Folklarama No	Folklarama I have season tickets or a ticket package
Folk Festival	Folk Festival Yes	Folk Festival No	Folk Festival I have season tickets or a ticket package
Assiniboine Park Zoo	Assiniboine Park Zoo Yes	Assiniboine Park Zoo No	Assiniboine Park Zoo I have season tickets or a ticket package
Manitoba Museum	Manitoba Museum Yes	Manitoba Museum No	Manitoba Museum I have season tickets or a ticket package
The Forks	The Forks Yes	The Forks No	The Forks I have season tickets or a ticket package

Other Event not listed

8. As a result of reading one of our magazines (Winnipeg Women and Winnipeg Men magazines, DISH, Dream Spaces), have you... (Choose all that apply)

	Yes	No
Saved/referred to an advertisement for info	*As a result of reading one of our magazines (Winnipeg Women and Winnipeg Men magazines, DISH, Dream Spaces), have you... (Choose all that apply) Saved/referred to an advertisement for info Yes	Saved/referred to an advertisement for info No
Visited an advertiser because of something you saw/read	Visited an advertiser because of something you saw/read Yes	Visited an advertiser because of something you saw/read No
Visited an advertiser's website	Visited an advertiser's website Yes	Visited an advertiser's website No
Called an advertiser for information	Called an advertiser for information Yes	Called an advertiser for information No
Purchased a product/service	Purchased a product/service Yes	Purchased a product/service No
Visited that magazines website	Visited that magazines website Yes	Visited that magazines website No

9. Please tell us a little about yourself (remember, this is 100% confidential and will not be used for any purposes other than to gather information about our readership.)

	Yes	No
Female	*Please tell us a little about yourself (remember, this is 100% confidential and will not be used for any purposes other than to gather information about our readership.) Female Yes	Female No
Male	Male Yes	Male No
Married/common law	Married/common law Yes	Married/common law No
Single	Single Yes	Single No
Age 18-25	Age 18-25 Yes	Age 18-25 No
Age 26-35	Age 26-35 Yes	Age 26-35 No
Age 35-50	Age 35-50 Yes	Age 35-50 No
Age over 50	Age over 50 Yes	Age over 50 No
Work full time	Work full time Yes	Work full time No
Work part time	Work part time Yes	Work part time No
Retired	Retired Yes	Retired No
Own home	Own home Yes	Own home No
Rent home	Rent home Yes	Rent home No
Children at home-1-2	Children at home-1-2 Yes	Children at home-1-2 No
Children at home-more than 2	Children at home-more than 2 Yes	Children at home-more than 2 No
Household income- less than $50,000	Household income- less than $50,000 Yes	Household income- less than $50,000 No
Household income- $50,000-$75,000	Household income- $50,000-$75,000 Yes	Household income- $50,000-$75,000 No
Household income- $75,000-$100,000	Household income- $75,000-$100,000 Yes	Household income- $75,000-$100,000 No
Household Income- $100,001-$150,000	Household Income- $100,001-$150,000 Yes	Household Income- $100,001-$150,000 No
Household income- $150,000-$200,000	Household income- $150,000-$200,000 Yes	Household income- $150,000-$200,000 No
Household Income- More than $200,000	Household Income- More than $200,000 Yes	Household Income- More than $200,000 No

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Winnipeg Women/DS/DISHExit this survey

1. Default Section

1. What do you like most about our magazines? (Choose all that apply)

2. Where do you shop for clothing and accessories in Winnipeg? (click all that apply)

3. Are you planning to do any of the following this year or next? (Choose all that apply)

4. How much do you spend monthly on..... (Choose all the apply)

5. Will you.... (Choose all that apply)

6. What type and where will you travel for a family vacation this year or next? (Choose all the apply)

7. Which of the following cultural, arts or sporting events and attractions will you visit at least twice this year?

8. As a result of reading one of our magazines (Winnipeg Women and Winnipeg Men magazines, DISH, Dream Spaces), have you... (Choose all that apply)

9. Please tell us a little about yourself (remember, this is 100% confidential and will not be used for any purposes other than to gather information about our readership.)

Winnipeg Women/DS/DISH
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