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1. What Type of vehicle do you drive most often?

What Type of vehicle do you drive most often? Minivan

Compact car

Mid size car

SUV

Other

Large/Full size car

Pick-up truck

2. How many miles driving do you average each year in this vehicle?

How many miles driving do you average each year in this vehicle? 0-5,000 miles

5,001-10,000 miles

10,001-15,000 miles

Over 15,000 mile

3. When was the last time that you had this vehicle serviced?

When was the last time that you had this vehicle serviced? Within the last 3 months

Between 4 and 6 months

Between 7 and 9 months

Between 10 and 12 months

Between 1 year and 2 years

Over 2 years

Comments

4. Where was the vehicle serviced?

Where was the vehicle serviced? Mass merchant (like Sears, Walmart, etc)

Dealer

Tire dealer/chain (like Goodyear or Firestone Tire centers)

Independent repair shop

Quick lube (like Penzoil, Oil can Henry's, etc)

Other (please specify)

5. How old is this vehicle?

How old is this vehicle? Less than 1 year

1-3 years old

4-5 years old

6-8 years old

9+ years old

Other

Other (please specify)

6. Please rate the following factors in your most recent service experience.

	not important	a little important	important	very important	N/A
Location	*Please rate the following factors in your most recent service experience. Location not important	Location a little important	Location important	Location very important	Location N/A
Pricing	Pricing not important	Pricing a little important	Pricing important	Pricing very important	Pricing N/A
Offered the service I needed	Offered the service I needed not important	Offered the service I needed a little important	Offered the service I needed important	Offered the service I needed very important	Offered the service I needed N/A
Convenience	Convenience not important	Convenience a little important	Convenience important	Convenience very important	Convenience N/A
Courteous/polite treatment	Courteous/polite treatment not important	Courteous/polite treatment a little important	Courteous/polite treatment important	Courteous/polite treatment very important	Courteous/polite treatment N/A
Knowledgeable staff	Knowledgeable staff not important	Knowledgeable staff a little important	Knowledgeable staff important	Knowledgeable staff very important	Knowledgeable staff N/A
Trustworthy	Trustworthy not important	Trustworthy a little important	Trustworthy important	Trustworthy very important	Trustworthy N/A

Other (please specify)

7. Please rate the following factors in your selection of a vehicle service provider.

	Not important	Kind of important	Important	Very important
Recommendation from friend or family	*Please rate the following factors in your selection of a vehicle service provider. Recommendation from friend or family Not important	Recommendation from friend or family Kind of important	Recommendation from friend or family Important	Recommendation from friend or family Very important
Cleanliness of facility	Cleanliness of facility Not important	Cleanliness of facility Kind of important	Cleanliness of facility Important	Cleanliness of facility Very important
Knowledgeable staff	Knowledgeable staff Not important	Knowledgeable staff Kind of important	Knowledgeable staff Important	Knowledgeable staff Very important
Size of shop	Size of shop Not important	Size of shop Kind of important	Size of shop Important	Size of shop Very important
Courteous/respectful treatment	Courteous/respectful treatment Not important	Courteous/respectful treatment Kind of important	Courteous/respectful treatment Important	Courteous/respectful treatment Very important
Mechanic certifications	Mechanic certifications Not important	Mechanic certifications Kind of important	Mechanic certifications Important	Mechanic certifications Very important
Proffesional memberships	Proffesional memberships Not important	Proffesional memberships Kind of important	Proffesional memberships Important	Proffesional memberships Very important

8. Generally speaking, how much do each of the following influence where you purchase automotive service?

	Not at all	A little	Some	Very much	Extremely
Personal recommendation	*Generally speaking, how much do each of the following influence where you purchase automotive service? Personal recommendation Not at all	Personal recommendation A little	Personal recommendation Some	Personal recommendation Very much	Personal recommendation Extremely
TV advertising	TV advertising Not at all	TV advertising A little	TV advertising Some	TV advertising Very much	TV advertising Extremely
Radio Advertising	Radio Advertising Not at all	Radio Advertising A little	Radio Advertising Some	Radio Advertising Very much	Radio Advertising Extremely
National brand	National brand Not at all	National brand A little	National brand Some	National brand Very much	National brand Extremely
Coupons	Coupons Not at all	Coupons A little	Coupons Some	Coupons Very much	Coupons Extremely
Spouce/partner	Spouce/partner Not at all	Spouce/partner A little	Spouce/partner Some	Spouce/partner Very much	Spouce/partner Extremely
Social media (like Facebook & Twitter)	Social media (like Facebook & Twitter) Not at all	Social media (like Facebook & Twitter) A little	Social media (like Facebook & Twitter) Some	Social media (like Facebook & Twitter) Very much	Social media (like Facebook & Twitter) Extremely

Other (please specify)

9. How do you like to be reminded that your vehicle is due for service and in what order?

	1	2	3	4	5
Email	*How do you like to be reminded that your vehicle is due for service and in what order? Email 1	Email 2	Email 3	Email 4	Email 5
Postcard	Postcard 1	Postcard 2	Postcard 3	Postcard 4	Postcard 5
Text\Phone call	Text\Phone call 1	Text\Phone call 2	Text\Phone call 3	Text\Phone call 4	Text\Phone call 5
I don't, I handle that myself	I don't, I handle that myself 1	I don't, I handle that myself 2	I don't, I handle that myself 3	I don't, I handle that myself 4	I don't, I handle that myself 5

Other (please specify)

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