| Tools are too expensive/ too hard to use | | | | | |
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| Too expensive to work with external providers | | | | | |
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| Coordinating all required expertise is too difficult | | | | | |
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| Defining projects and objectives | | | | | |
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| Reports/ results can often be too long, vague and confusing | | | | | |
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| Analytics services often lack subject matter expertise | | | | | |
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| Analytics services often are not collaborative enough | | | | | |
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| Don't want to disclose real needs outside of the organization | | | | | |
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| Must start over/ redo work when new information emerges | | | | | |
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| We've done it before, it hasn't worked well or at all | | | | | |
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