Which service do you use to shorten and share URLs? Survey

Question Title

* 2. Which response most closely describes how you started using your current URL shortening service?

Noticed a friend using it, realized how helpful it is, and just used the same one

Compared the features of two or more services and made a selection

Other (please specify)

	Essential	Helpful	Not significant	N/A
Does not require customers to create an account to use the service	Does not require customers to create an account to use the service Essential	Does not require customers to create an account to use the service Helpful	Does not require customers to create an account to use the service Not significant	Does not require customers to create an account to use the service N/A
Translates unwieldy URL into a manageable one using tools available on the homepage	Translates unwieldy URL into a manageable one using tools available on the homepage Essential	Translates unwieldy URL into a manageable one using tools available on the homepage Helpful	Translates unwieldy URL into a manageable one using tools available on the homepage Not significant	Translates unwieldy URL into a manageable one using tools available on the homepage N/A
The link never expires and will not break	The link never expires and will not break Essential	The link never expires and will not break Helpful	The link never expires and will not break Not significant	The link never expires and will not break N/A
The link is customizable, i.e., you can edit the random text and create a custom link	The link is customizable, i.e., you can edit the random text and create a custom link Essential	The link is customizable, i.e., you can edit the random text and create a custom link Helpful	The link is customizable, i.e., you can edit the random text and create a custom link Not significant	The link is customizable, i.e., you can edit the random text and create a custom link N/A
Exposes its data via an Application Programming Interface (API), so developers can edit the program	Exposes its data via an Application Programming Interface (API), so developers can edit the program Essential	Exposes its data via an Application Programming Interface (API), so developers can edit the program Helpful	Exposes its data via an Application Programming Interface (API), so developers can edit the program Not significant	Exposes its data via an Application Programming Interface (API), so developers can edit the program N/A
Provides customers with analysis on how many hits the link generated, and the sources of these hits	Provides customers with analysis on how many hits the link generated, and the sources of these hits Essential	Provides customers with analysis on how many hits the link generated, and the sources of these hits Helpful	Provides customers with analysis on how many hits the link generated, and the sources of these hits Not significant	Provides customers with analysis on how many hits the link generated, and the sources of these hits N/A
Offers a fee-for-service model for heavy users	Offers a fee-for-service model for heavy users Essential	Offers a fee-for-service model for heavy users Helpful	Offers a fee-for-service model for heavy users Not significant	Offers a fee-for-service model for heavy users N/A

Essential

Helpful

Not significant

N/A

Does not require customers to create an account to use the service

Does not require customers to create an account to use the service Essential

Does not require customers to create an account to use the service Helpful

Does not require customers to create an account to use the service Not significant

Does not require customers to create an account to use the service N/A

Translates unwieldy URL into a manageable one using tools available on the homepage

Translates unwieldy URL into a manageable one using tools available on the homepage Essential

Translates unwieldy URL into a manageable one using tools available on the homepage Helpful

Translates unwieldy URL into a manageable one using tools available on the homepage Not significant

Translates unwieldy URL into a manageable one using tools available on the homepage N/A

The link never expires and will not break

The link never expires and will not break Essential

The link never expires and will not break Helpful

The link never expires and will not break Not significant

The link never expires and will not break N/A

The link is customizable, i.e., you can edit the random text and create a custom link

The link is customizable, i.e., you can edit the random text and create a custom link Essential

The link is customizable, i.e., you can edit the random text and create a custom link Helpful

The link is customizable, i.e., you can edit the random text and create a custom link Not significant

The link is customizable, i.e., you can edit the random text and create a custom link N/A

Exposes its data via an Application Programming Interface (API), so developers can edit the program

Exposes its data via an Application Programming Interface (API), so developers can edit the program Essential

Exposes its data via an Application Programming Interface (API), so developers can edit the program Helpful

Exposes its data via an Application Programming Interface (API), so developers can edit the program Not significant

Exposes its data via an Application Programming Interface (API), so developers can edit the program N/A

Provides customers with analysis on how many hits the link generated, and the sources of these hits

Provides customers with analysis on how many hits the link generated, and the sources of these hits Essential

Provides customers with analysis on how many hits the link generated, and the sources of these hits Helpful

Provides customers with analysis on how many hits the link generated, and the sources of these hits Not significant

Provides customers with analysis on how many hits the link generated, and the sources of these hits N/A

Offers a fee-for-service model for heavy users

Offers a fee-for-service model for heavy users Essential

Offers a fee-for-service model for heavy users Helpful

Offers a fee-for-service model for heavy users Not significant

Offers a fee-for-service model for heavy users N/A

Which service do you use to shorten and share URLs?

1.

Question Title

* 1. Please select your preferred URL shortening service. If you use more than one, please select the one you use most often. If you don't see your favorite, please write it in the comments.

Question Title

* 2. Which response most closely describes how you started using your current URL shortening service?

Question Title

* 3. Please think about the features of your favorite URL shortening service. Rank each of the following attributes in terms of importance to you. If the feature is "essential," you use it frequently, or it factored heavily in your selection.