Imodium
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1
. Which one of the following age categories do you fall within?
Which one of the following age categories do you fall within?
Female, 18-30 years
Female, 31-44 years
Female, 45-64 years
Female, 65+ years
Male, 18-30 years
Male, 31-44 years
Male, 45-64 years
Male 65+ years
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2
. How often do you suffer from diarrhoea?
How often do you suffer from diarrhoea?
More than once a week
Once a week
Once a fortnight
Once a month
Once every 3 months
Once a year
Hardly ever
I do not suffer from diarrhoea
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3
. Do you use anti-diarrhoea products?
Do you use anti-diarrhoea products?
Yes, every time
Most occasions
Sometimes
Rarely
Never
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4
. Which anti-diarrhoea product do you use most often?
Which anti-diarrhoea product do you use most often?
Imodium
Dioralyte
Diocalm
Boots Diareze
Shops own brand
Pepto-Bismol
Kaolin & Morphine
J.Collis Browne's
Electrolade
Other
I don't use an anti-diarrhoea product
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5
. What key information were you looking for when you visited this website? (More than one answer can be given)
What key information were you looking for when you visited this website? (More than one answer can be given)
Causes of diarrhoea
Different treatments for diarrhoea
Irritable Bowel Syndrome related diarrhoea
Frequent diarrhoea
Travellers' diarrhoea
Preventing diarrhoea/lifestyle advice
Whether or not to treat diarrhoea
Testimonials/ case studies
Discussion forum
How Imodium works
Difference between Imodium products
Where to buy Imodium
Other
Nothing
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6
. How useful did you find the diarrhoea advice videos?
How useful did you find the diarrhoea advice videos?
Very useful
Quite useful
Not so useful
Not useful at all
I didn't watch these
I didn't even notice they were there
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7
. What information would you like to see more of? (More than one answer can be given)
What information would you like to see more of? (More than one answer can be given)
Causes of diarrhoea
Different treatments for diarrhoea
Irritable Bowel Syndrome related diarrhoea
Frequent diarrhoea
Travellers' diarrhoea
Preventing diarrhoea/lifestyle advice
Whether or not to treat diarrhoea
Testimonials/ case studies
Discussion forum
How Imodium works
Difference between Imodium products
Where to buy Imodium
Other
Nothing
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8
. Would you be interested in any of the following information/communication options? (More than one answer can be given)
Would you be interested in any of the following information/communication options? (More than one answer can be given)
Facebook page for sufferers
Mobile application - lifestyle advice/ food diary/ toilet finder
Regular emails/ newsletter
Discussion forum
Coupons
None of the above
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9
. What is the frequency of your visit to www.imodium.co.uk?
What is the frequency of your visit to www.imodium.co.uk?
This is my first time on the site and I will not visit again
This is my first time on the site and I may visit again
I occasionally visit the site and will not visit again
I occasionally visit the site and will visit again
I am a frequent visitor to the site and will not come again
I am a frequent visitor to the site and will visit again
Don't know
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10
. Overall, how would you rate the Imodium website?
Overall, how would you rate the Imodium website?
Very good
Good
Okay
Poor
Very Poor
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