Marketing Project Survey
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1. Marketing Project Survey
1
. Do you rent or own your home?
Do you rent or own your home?
Rent
Own
2
. Do you currently have spray foam insulation in your home?
Do you currently have spray foam insulation in your home?
Yes
No
I don't know
3
. If yes, please choose one of the following:
If yes, please choose one of the following:
The spray foam insulation was in the home before I moved in.
The spray foam insulation was used in the construction of the home as a result of a choice I made.
The spray foam insulation was installed as a retrofit application (attic, etc.) as a result of a choice I made.
Not applicable.
4
. If you were involved in the construction of your home was spray foam insulation presented to you as an option?
If you were involved in the construction of your home was spray foam insulation presented to you as an option?
Yes
No
I was not involved in the construction of my home.
5
. EXAMPLE: You are building a new home. Spray foam insulation is more expensive than fiberglass and would add $25 a month more to your mortgage than if you were to choose fiberglass insulation. However, spray foam insulation would save you at least $50 a month in heating and cooling costs resulting in a net savings of at least $25 a month the first month you live in the home.
Knowing the above, would you choose the spray foam insulation for your home?
EXAMPLE: You are building a new home. Spray foam insulation is more expensive than fiberglass and would add $25 a month more to your mortgage than if you were to choose fiberglass insulation. However, spray foam insulation would save you at least $50 a month in heating and cooling costs resulting in a net savings of at least $25 a month the first month you live in the home. Knowing the above, would you choose the spray foam insulation for your home?
Yes
No
6
. If no, why?
If no, why?
7
. If yes, what would be your main motivating factor?
If yes, what would be your main motivating factor?
Saving money on my utility bills.
Being more environmentally responsible (using less energy is more sustainable, more "green").
Spray foam insulation lasts longer than fiberglass and does not settle or break down over time.
Other
8
. If yes, what would be your second highest motivating factor?
If yes, what would be your second highest motivating factor?
Saving money on my utility bills.
Being more environmentally responsible (using less energy is more sustainable, more "green").
Spray foam insulation lasts longer than fiberglass and does not settle or break down over time.
Other
9
. With this knowledge; in the future, if you were to build a new home, is it likely you will choose spray foam insulation for your home?
With this knowledge; in the future, if you were to build a new home, is it likely you will choose spray foam insulation for your home?
Yes
No
10
. If no, why?
If no, why?
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