Shopper Survey

Please help us further our mission and improve our service to the community by completing this survey.

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1. Which store did you visit?

Which store did you visit? Albemarle Road

Computer Works

Concord

Cornelius

Dixie Village (Gastonia)

Franklin Square

Harris Boulevard

Lancaster

Lincolnton

Monroe

Mt. Island

Outlet (Freedom Drive)

Pineville

Rock Hill

Sardis Road

Shelby

South Boulevard

Steele Creek

University

Weddington Road (Matthews)

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2. What is your zip code?

What is your zip code?

3. How did you feel about the store?

	Very Satisfied	Satisfied	Unsatisfied
Appearance and cleanliness	*How did you feel about the store? Appearance and cleanliness Very Satisfied	Appearance and cleanliness Satisfied	Appearance and cleanliness Unsatisfied
Convenience of store's location	Convenience of store's location Very Satisfied	Convenience of store's location Satisfied	Convenience of store's location Unsatisfied
Hours of operation	Hours of operation Very Satisfied	Hours of operation Satisfied	Hours of operation Unsatisfied
Layout of store departments	Layout of store departments Very Satisfied	Layout of store departments Satisfied	Layout of store departments Unsatisfied
Overall shopping experience	Overall shopping experience Very Satisfied	Overall shopping experience Satisfied	Overall shopping experience Unsatisfied
Your checkout experience	Your checkout experience Very Satisfied	Your checkout experience Satisfied	Your checkout experience Unsatisfied

4. Please tell us about your shopping experience and service

	Yes	No
Were you greeted when you entered the store?	*Please tell us about your shopping experience and service Were you greeted when you entered the store? Yes	Were you greeted when you entered the store? No
Were our store team members friendly?	Were our store team members friendly? Yes	Were our store team members friendly? No
Did you find our team members to be knowledgeable/helpful?	Did you find our team members to be knowledgeable/helpful? Yes	Did you find our team members to be knowledgeable/helpful? No
Was Goodwill's mission of changing lives through the power of work advertised in the store?	Was Goodwill's mission of changing lives through the power of work advertised in the store? Yes	Was Goodwill's mission of changing lives through the power of work advertised in the store? No
Would you recommend shopping at Goodwill to a friend?	Would you recommend shopping at Goodwill to a friend? Yes	Would you recommend shopping at Goodwill to a friend? No
Would you shop at Goodwill again?	Would you shop at Goodwill again? Yes	Would you shop at Goodwill again? No

5. How did you feel about the merchandise in the store?

	Very Satisfied	Satisfied	Undecided	Unsatisfied	Very Unsatisfied
Quality of merchandise	*How did you feel about the merchandise in the store? Quality of merchandise Very Satisfied	Quality of merchandise Satisfied	Quality of merchandise Undecided	Quality of merchandise Unsatisfied	Quality of merchandise Very Unsatisfied
Variety of merchandise	Variety of merchandise Very Satisfied	Variety of merchandise Satisfied	Variety of merchandise Undecided	Variety of merchandise Unsatisfied	Variety of merchandise Very Unsatisfied
Display of merchandise	Display of merchandise Very Satisfied	Display of merchandise Satisfied	Display of merchandise Undecided	Display of merchandise Unsatisfied	Display of merchandise Very Unsatisfied
Visibility of price tags	Visibility of price tags Very Satisfied	Visibility of price tags Satisfied	Visibility of price tags Undecided	Visibility of price tags Unsatisfied	Visibility of price tags Very Unsatisfied

6. Which of the following are most important when deciding to shop at Goodwill? (select top 3 choices)

Which of the following are most important when deciding to shop at Goodwill? (select top 3 choices) Customer service

Value

Quality of merchandise

Display of merchandise

Variety of merchandise

Visibility of price tags

Support of Goodwill's mission

Store atmosphere and cleanliness

Ease of finding merchandise

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7. How often do you shop at Goodwill?

How often do you shop at Goodwill? Once a month

More than one a month

Once a year or less

This was my first time shopping at Goodwill

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8. How far do you travel to shop at Goodwill?

How far do you travel to shop at Goodwill? Less than 10 minutes

More than 10 minutes

More than 30 minutes

9. If Goodwill could add one or more feature or service to its retail stores, it should be:

If Goodwill could add one or more feature or service to its retail stores, it should be:

10. When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine?

When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine? Special trip

Regular routine

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11. How often do you donate to Goodwill?

How often do you donate to Goodwill? Once a month or more

2-5 times a year

Once a year or less

I do not donate to Goodwill

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12. How did you find out about this store?

How did you find out about this store? Television

Radio

Newspaper

E-Mail

Direct Mail

Billboard

Word of Mouth

Driving By

Website

Facebook

Twitter

Other

13. Please use this space for any additional comments you may have:

Please use this space for any additional comments you may have:

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14. Please select your gender

Please select your gender female

male

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15. Please select your age group

Please select your age group 20 and younger

21-30

31-40

41-50

51-65

66 and older

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16. How many people live in your household? (please enter the number)

How many people live in your household? (please enter the number)

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17. Please indicate your annual household income

Please indicate your annual household income Below $25,000

$25,000-$50,000

$50,000-$100,000

Above $100,000

Prefer not to answer

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18. Please indicate the highest level of school you attended

Please indicate the highest level of school you attended Some high school

High school graduate

Some college

College graduate

Advanced degree

Prefer not to answer

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19. Please indicate your ethnic or racial heritage

Please indicate your ethnic or racial heritage African-American

Asian

Hispanic

Native American

White/Caucasion

Other

Prefer not to answer

20. Name

Name

21. E-Mail Address

E-Mail Address

22. Telephone

Telephone

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Shopper Survey

*1. Which store did you visit?

*2. What is your zip code?

3. How did you feel about the store?

4. Please tell us about your shopping experience and service

5. How did you feel about the merchandise in the store?

6. Which of the following are most important when deciding to shop at Goodwill? (select top 3 choices)

*7. How often do you shop at Goodwill?

*8. How far do you travel to shop at Goodwill?

9. If Goodwill could add one or more feature or service to its retail stores, it should be:

10. When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine?

*11. How often do you donate to Goodwill?

*12. How did you find out about this store?

13. Please use this space for any additional comments you may have:

*14. Please select your gender

*15. Please select your age group

*16. How many people live in your household? (please enter the number)

*17. Please indicate your annual household income

*18. Please indicate the highest level of school you attended

*19. Please indicate your ethnic or racial heritage

20. Name

21. E-Mail Address

22. Telephone

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1. Which store did you visit?

*
2. What is your zip code?

*
7. How often do you shop at Goodwill?

*
8. How far do you travel to shop at Goodwill?

*
11. How often do you donate to Goodwill?

*
12. How did you find out about this store?

*
14. Please select your gender

*
15. Please select your age group

*
16. How many people live in your household? (please enter the number)

*
17. Please indicate your annual household income

*
18. Please indicate the highest level of school you attended

*
19. Please indicate your ethnic or racial heritage