Shopper Survey

	Very Satisfied	Satisfied	Unsatisfied
Appearance and cleanliness	Appearance and cleanliness Very Satisfied	Appearance and cleanliness Satisfied	Appearance and cleanliness Unsatisfied
Convenience of store's location	Convenience of store's location Very Satisfied	Convenience of store's location Satisfied	Convenience of store's location Unsatisfied
Hours of operation	Hours of operation Very Satisfied	Hours of operation Satisfied	Hours of operation Unsatisfied
Layout of store departments	Layout of store departments Very Satisfied	Layout of store departments Satisfied	Layout of store departments Unsatisfied
Overall shopping experience	Overall shopping experience Very Satisfied	Overall shopping experience Satisfied	Overall shopping experience Unsatisfied
Your checkout experience	Your checkout experience Very Satisfied	Your checkout experience Satisfied	Your checkout experience Unsatisfied

Very Satisfied

Satisfied

Unsatisfied

Appearance and cleanliness

Appearance and cleanliness Very Satisfied

Appearance and cleanliness Satisfied

Appearance and cleanliness Unsatisfied

Convenience of store's location

Convenience of store's location Very Satisfied

Convenience of store's location Satisfied

Convenience of store's location Unsatisfied

Hours of operation

Hours of operation Very Satisfied

Hours of operation Satisfied

Hours of operation Unsatisfied

Layout of store departments

Layout of store departments Very Satisfied

Layout of store departments Satisfied

Layout of store departments Unsatisfied

Overall shopping experience

Overall shopping experience Very Satisfied

Overall shopping experience Satisfied

Overall shopping experience Unsatisfied

Your checkout experience

Your checkout experience Very Satisfied

Your checkout experience Satisfied

Your checkout experience Unsatisfied

	Yes	No
Were you greeted when you entered the store?	Were you greeted when you entered the store? Yes	Were you greeted when you entered the store? No
Were our store team members friendly?	Were our store team members friendly? Yes	Were our store team members friendly? No
Did you find our team members to be knowledgeable/helpful?	Did you find our team members to be knowledgeable/helpful? Yes	Did you find our team members to be knowledgeable/helpful? No
Was Goodwill's mission of changing lives through the power of work advertised in the store?	Was Goodwill's mission of changing lives through the power of work advertised in the store? Yes	Was Goodwill's mission of changing lives through the power of work advertised in the store? No
Would you recommend shopping at Goodwill to a friend?	Would you recommend shopping at Goodwill to a friend? Yes	Would you recommend shopping at Goodwill to a friend? No
Would you shop at Goodwill again?	Would you shop at Goodwill again? Yes	Would you shop at Goodwill again? No

Yes

Were you greeted when you entered the store?

Were you greeted when you entered the store? Yes

Were you greeted when you entered the store? No

Were our store team members friendly?

Were our store team members friendly? Yes

Were our store team members friendly? No

Did you find our team members to be knowledgeable/helpful?

Did you find our team members to be knowledgeable/helpful? Yes

Did you find our team members to be knowledgeable/helpful? No

Was Goodwill's mission of changing lives through the power of work advertised in the store?

Was Goodwill's mission of changing lives through the power of work advertised in the store? Yes

Was Goodwill's mission of changing lives through the power of work advertised in the store? No

Would you recommend shopping at Goodwill to a friend?

Would you recommend shopping at Goodwill to a friend? Yes

Would you recommend shopping at Goodwill to a friend? No

Would you shop at Goodwill again?

Would you shop at Goodwill again? Yes

Would you shop at Goodwill again? No

	Very Satisfied	Satisfied	Undecided	Unsatisfied	Very Unsatisfied
Quality of merchandise	Quality of merchandise Very Satisfied	Quality of merchandise Satisfied	Quality of merchandise Undecided	Quality of merchandise Unsatisfied	Quality of merchandise Very Unsatisfied
Variety of merchandise	Variety of merchandise Very Satisfied	Variety of merchandise Satisfied	Variety of merchandise Undecided	Variety of merchandise Unsatisfied	Variety of merchandise Very Unsatisfied
Display of merchandise	Display of merchandise Very Satisfied	Display of merchandise Satisfied	Display of merchandise Undecided	Display of merchandise Unsatisfied	Display of merchandise Very Unsatisfied
Visibility of price tags	Visibility of price tags Very Satisfied	Visibility of price tags Satisfied	Visibility of price tags Undecided	Visibility of price tags Unsatisfied	Visibility of price tags Very Unsatisfied

Very Satisfied

Satisfied

Undecided

Unsatisfied

Very Unsatisfied

Quality of merchandise

Quality of merchandise Very Satisfied

Quality of merchandise Satisfied

Quality of merchandise Undecided

Quality of merchandise Unsatisfied

Quality of merchandise Very Unsatisfied

Variety of merchandise

Variety of merchandise Very Satisfied

Variety of merchandise Satisfied

Variety of merchandise Undecided

Variety of merchandise Unsatisfied

Variety of merchandise Very Unsatisfied

Display of merchandise

Display of merchandise Very Satisfied

Display of merchandise Satisfied

Display of merchandise Undecided

Display of merchandise Unsatisfied

Display of merchandise Very Unsatisfied

Visibility of price tags

Visibility of price tags Very Satisfied

Visibility of price tags Satisfied

Visibility of price tags Undecided

Visibility of price tags Unsatisfied

Visibility of price tags Very Unsatisfied

Question Title

* 6. Which of the following are most important when deciding to shop at Goodwill? (select top 3 choices)

Customer service

Value

Quality of merchandise

Display of merchandise

Variety of merchandise

Visibility of price tags

Support of Goodwill's mission

Store atmosphere and cleanliness

Ease of finding merchandise

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* 7. How often do you shop at Goodwill?

Once a month

More than one a month

Once a year or less

This was my first time shopping at Goodwill

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* 8. How far do you travel to shop at Goodwill?

Less than 10 minutes

More than 10 minutes

More than 30 minutes

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* 9. If Goodwill could add one or more feature or service to its retail stores, it should be:

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* 10. When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine?

Special trip

Regular routine

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* 11. How often do you donate to Goodwill?

Once a month or more

2-5 times a year

Once a year or less

I do not donate to Goodwill

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* 12. How did you find out about this store?

Television

Radio

Newspaper

E-Mail

Direct Mail

Billboard

Word of Mouth

Driving By

Website

Facebook

Twitter

Other

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* 13. Please use this space for any additional comments you may have:

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* 14. Please select your gender

female

male

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* 15. Please select your age group

20 and younger

21-30

31-40

41-50

51-65

66 and older

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* 16. How many people live in your household? (please enter the number)

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* 17. Please indicate your annual household income

Below $25,000

$25,000-$50,000

$50,000-$100,000

Above $100,000

Prefer not to answer

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* 18. Please indicate the highest level of school you attended

Some high school

High school graduate

Some college

College graduate

Advanced degree

Prefer not to answer

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* 19. Please indicate your ethnic or racial heritage

African-American

Asian

Hispanic

Native American

White/Caucasion

Other

Prefer not to answer

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* 1. Which store did you visit?

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* 2. What is your zip code?

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* 3. How did you feel about the store?

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* 4. Please tell us about your shopping experience and service

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* 5. How did you feel about the merchandise in the store?

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* 6. Which of the following are most important when deciding to shop at Goodwill? (select top 3 choices)

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* 7. How often do you shop at Goodwill?

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* 8. How far do you travel to shop at Goodwill?

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* 9. If Goodwill could add one or more feature or service to its retail stores, it should be:

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* 10. When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine?

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* 11. How often do you donate to Goodwill?

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* 12. How did you find out about this store?

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* 13. Please use this space for any additional comments you may have:

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* 14. Please select your gender

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* 15. Please select your age group

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* 16. How many people live in your household? (please enter the number)

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* 17. Please indicate your annual household income

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* 18. Please indicate the highest level of school you attended

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* 19. Please indicate your ethnic or racial heritage

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* 20. Name

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* 21. E-Mail Address

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* 22. Telephone