Who is a Pharma Social Media Pioneer?

Instead of recognizing specific pharma social media sites or campaigns, why not give kudos to the pioneers within the pharma industry who have lead the way? We can learn more from how these pioneers overcame the obstacles to launch social media projects or promote social media than from the end result – even if the end result is flawed. Marketing campaigns and Web sites come and go, but pioneers move on to new positions and continue to spread their influence far and wide.

I have recognized specific pioneers for the past FOUR years by handing out the PHARMAGUY SOCIAL MEDIA PIONEER AWARD -- the coveted Hawaiian shirt -- at the Annual Digital Pharma East conference.

In 2010, Alex Butler received the award (see "First Pharmaguy Social Media Pioneer Award Given to Janssen's Alex Butler"). In 2011, Tony Jewell was the winner (see "AZ's Tony Jewell Receives 2nd Annual Pharmaguy Social Media Pioneer Award"). In 2012, the winner was the Sanofi US Diabetes team (see "Dennis Urbaniak, Joan Mikardos, and Laura Kolodjeski of Sanofi US Receive the 3rd PharmaGuy Social Media Pioneer Award"). The 4th Annual Pharmaguy Social Media Pioneer Award to the Roche (Italy) Digital Academy Team and its leader Davide Bottalico, MD (see "Davide Bottalico and the Roche Digital Academy Team Receive the 4th Annual Pharmaguy Social Media Pioneer Award!").

Who do YOU think should receive the 5th Annual Pharmaguy Social Media Pioneer Award? Use this survey tool to place one or more people on Pharmaguy's short list of contenders.

What are the qualifications for this prestigious award?

First, a pioneer must have worked as a full-time employee of a pharmaceutical, medical device, or biotech company when he or she was instrumental in launching or managing a noteworthy social media project. Although some pharma social media pioneers have subsequently moved on to other positions in non-pharma companies, they are still eligible to receive the Pharmaguy Pharma Social Media Pioneer Award.

Second, this person (or persons) must have been a true social media pioneer. By that I mean someone who has been involved from the early days in marshaling the forces necessary to ultimately build a social media campaign. No matter if the campaign has been a failure. We often learn more from our failures than from our successes.

The type of social media activity is immaterial as long as it clearly was a "first" or advanced the use of social media by the pharmaceutical industry for marketing, research, or corporate communications purposes.

This is NOT a popularity contest. Those recognized will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your input, however, will help Pharmaguy discover new candidates and your comments will influence his choice.

Thank you for participating.


John Mack, aka @pharmaguy