1. Social Media Assessment
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Please answer all questions as thoroughly as possible. This will ensure that our time together will be productive. Thanks!
1
. Name, Company And Contact Info. (List ALL your social media site links: FB profile, Twitter, LinkedIn, etc.)
Name, Company And Contact Info. (List ALL your social media site links: FB profile, Twitter, LinkedIn, etc.)
2
. What is your PRIMARY business mission? Describe the products and services you would like to promote online.
What is your PRIMARY business mission? Describe the products and services you would like to promote online.
3
. Rank your level of Social Media Engagement
Rank your level of Social Media Engagement
Experienced, active Social Media user (1-2 years)
Some experience with Social Media (less than 1 year)
Minimal to no experience with Social Media (less than a couple months)
4
. What is your main purpose for using Social Media in your business?
What is your main purpose for using Social Media in your business?
5
. Who is your target audience? What are their needs/interests?
Who is your target audience? What are their needs/interests?
6
. Select ALL the social media channels you are currently using in your business.
Select ALL the social media channels you are currently using in your business.
Facebook
Twitter
Linkedin
Other business social networks
Niche social communities
Blogging (your company)
Podcasting
Forum marketing
Video marketing & submission (You Tube)
Content creation and submission (articles, blog posts, Squidoo Lenses)
Online Reputation Management
7
. Describe the progress of your social marketing activities. What is working well? What is not working? How are you measuring your efforts?
Describe the progress of your social marketing activities. What is working well? What is not working? How are you measuring your efforts?
8
. Do you know of any specific competitors who are currently involved with Social Media?
Do you know of any specific competitors who are currently involved with Social Media?
9
. What SPECIFIC results do you desire from your social media efforts?
What SPECIFIC results do you desire from your social media efforts?
10
. What role or level of involvement are you looking for in a Social Marketing Specialist? (Check all that apply)
What role or level of involvement are you looking for in a Social Marketing Specialist? (Check all that apply)
Strategy Consultant
Coach/Training
Company Representative
Social Media Coordinator
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