Buy Local Santa Monica Resident Survey

This survey will take approximately 5 minutes to complete. THANK YOU!

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1. Please list the ZIP code where you live (enter 5-digit ZIP code; for example, 90405)

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2. Please list the ZIP code where you work /study:

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3. Do you do most of your shopping (for groceries/goods/services) in Santa Monica?

Yes

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4. If not, where do you go instead?

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5. Is "buying local" important to you?

Yes

If not, why?

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6. If yes, how much do the following items motivate you to "buy local"?

	Very Important	Important	Unimportant
It keeps dollars in Santa Monica's economy	It keeps dollars in Santa Monica's economy Very Important	It keeps dollars in Santa Monica's economy Important	It keeps dollars in Santa Monica's economy Unimportant
It's good for the environment	It's good for the environment Very Important	It's good for the environment Important	It's good for the environment Unimportant
It nurtures our community. Local businesses support non-profits/SM Farmers Market/our schools.	It nurtures our community. Local businesses support non-profits/SM Farmers Market/our schools. Very Important	It nurtures our community. Local businesses support non-profits/SM Farmers Market/our schools. Important	It nurtures our community. Local businesses support non-profits/SM Farmers Market/our schools. Unimportant
Local businesses help improve the quality of life in the community	Local businesses help improve the quality of life in the community Very Important	Local businesses help improve the quality of life in the community Important	Local businesses help improve the quality of life in the community Unimportant
I like to be an active part of my community/ make a dfference	I like to be an active part of my community/ make a dfference Very Important	I like to be an active part of my community/ make a dfference Important	I like to be an active part of my community/ make a dfference Unimportant
Better variety/quality/diversity of products + services	Better variety/quality/diversity of products + services Very Important	Better variety/quality/diversity of products + services Important	Better variety/quality/diversity of products + services Unimportant
It's most convenient	It's most convenient Very Important	It's most convenient Important	It's most convenient Unimportant

Anything else to add?

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7. Please rank these commercial districts in order of your shopping preference, with 1 as your first choice and 4 as your last choice.

Main Street

Montana

Downtown

Pico

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8. What attracts you to a shopping/business district?

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
The variety of products/offerings	The variety of products/offerings Strongly Agree	The variety of products/offerings Agree	The variety of products/offerings Neutral	The variety of products/offerings Disagree	The variety of products/offerings Strongly Disagree
Quality of products/services	Quality of products/services Strongly Agree	Quality of products/services Agree	Quality of products/services Neutral	Quality of products/services Disagree	Quality of products/services Strongly Disagree
Price	Price Strongly Agree	Price Agree	Price Neutral	Price Disagree	Price Strongly Disagree
Friendly customer service	Friendly customer service Strongly Agree	Friendly customer service Agree	Friendly customer service Neutral	Friendly customer service Disagree	Friendly customer service Strongly Disagree
The look & feel of a business area	The look & feel of a business area Strongly Agree	The look & feel of a business area Agree	The look & feel of a business area Neutral	The look & feel of a business area Disagree	The look & feel of a business area Strongly Disagree
Independent stores over chains	Independent stores over chains Strongly Agree	Independent stores over chains Agree	Independent stores over chains Neutral	Independent stores over chains Disagree	Independent stores over chains Strongly Disagree
Stores are open after 5pm on weekdays	Stores are open after 5pm on weekdays Strongly Agree	Stores are open after 5pm on weekdays Agree	Stores are open after 5pm on weekdays Neutral	Stores are open after 5pm on weekdays Disagree	Stores are open after 5pm on weekdays Strongly Disagree
Places to eat	Places to eat Strongly Agree	Places to eat Agree	Places to eat Neutral	Places to eat Disagree	Places to eat Strongly Disagree
Availabilty of convenient parking	Availabilty of convenient parking Strongly Agree	Availabilty of convenient parking Agree	Availabilty of convenient parking Neutral	Availabilty of convenient parking Disagree	Availabilty of convenient parking Strongly Disagree
Availability of free parking	Availability of free parking Strongly Agree	Availability of free parking Agree	Availability of free parking Neutral	Availability of free parking Disagree	Availability of free parking Strongly Disagree
Walkable district, safe for pedestrians	Walkable district, safe for pedestrians Strongly Agree	Walkable district, safe for pedestrians Agree	Walkable district, safe for pedestrians Neutral	Walkable district, safe for pedestrians Disagree	Walkable district, safe for pedestrians Strongly Disagree
Events/activities for children	Events/activities for children Strongly Agree	Events/activities for children Agree	Events/activities for children Neutral	Events/activities for children Disagree	Events/activities for children Strongly Disagree
Dog-friendly businesses	Dog-friendly businesses Strongly Agree	Dog-friendly businesses Agree	Dog-friendly businesses Neutral	Dog-friendly businesses Disagree	Dog-friendly businesses Strongly Disagree
Vibrant community "scene" where I see people I know	Vibrant community "scene" where I see people I know Strongly Agree	Vibrant community "scene" where I see people I know Agree	Vibrant community "scene" where I see people I know Neutral	Vibrant community "scene" where I see people I know Disagree	Vibrant community "scene" where I see people I know Strongly Disagree

Other (please list)

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9. What mode(s) of transport do you use most frequently when shopping in Santa Monica?

Biking

Driving

Public transportation

Walking

Home deliveries

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10. What activities do you do in Santa Monica, and how often? Mark all that apply.

	One or more times / week	One or more times / month	Occasionally or rarely	Never
Work	Work One or more times / week	Work One or more times / month	Work Occasionally or rarely	Work Never
Grocery shopping	Grocery shopping One or more times / week	Grocery shopping One or more times / month	Grocery shopping Occasionally or rarely	Grocery shopping Never
Shopping, non-grocery	Shopping, non-grocery One or more times / week	Shopping, non-grocery One or more times / month	Shopping, non-grocery Occasionally or rarely	Shopping, non-grocery Never
Eating out/dinning out	Eating out/dinning out One or more times / week	Eating out/dinning out One or more times / month	Eating out/dinning out Occasionally or rarely	Eating out/dinning out Never
Getting food take-out/delivery	Getting food take-out/delivery One or more times / week	Getting food take-out/delivery One or more times / month	Getting food take-out/delivery Occasionally or rarely	Getting food take-out/delivery Never
Bars/clubs	Bars/clubs One or more times / week	Bars/clubs One or more times / month	Bars/clubs Occasionally or rarely	Bars/clubs Never
Go to Post office/library/government	Go to Post office/library/government One or more times / week	Go to Post office/library/government One or more times / month	Go to Post office/library/government Occasionally or rarely	Go to Post office/library/government Never
Banking	Banking One or more times / week	Banking One or more times / month	Banking Occasionally or rarely	Banking Never
Visit health care services	Visit health care services One or more times / week	Visit health care services One or more times / month	Visit health care services Occasionally or rarely	Visit health care services Never
Fitness services (e.g. gym, yoga, personal trainer)	Fitness services (e.g. gym, yoga, personal trainer) One or more times / week	Fitness services (e.g. gym, yoga, personal trainer) One or more times / month	Fitness services (e.g. gym, yoga, personal trainer) Occasionally or rarely	Fitness services (e.g. gym, yoga, personal trainer) Never
Professional services (insurance, accounting, etc.)	Professional services (insurance, accounting, etc.) One or more times / week	Professional services (insurance, accounting, etc.) One or more times / month	Professional services (insurance, accounting, etc.) Occasionally or rarely	Professional services (insurance, accounting, etc.) Never
Personal services (nails, hair, spa, etc.)	Personal services (nails, hair, spa, etc.) One or more times / week	Personal services (nails, hair, spa, etc.) One or more times / month	Personal services (nails, hair, spa, etc.) Occasionally or rarely	Personal services (nails, hair, spa, etc.) Never
Automobile services	Automobile services One or more times / week	Automobile services One or more times / month	Automobile services Occasionally or rarely	Automobile services Never

Other (please specify)

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11. What specific store(s) draw you to the following shopping areas?

Downtown SM

Main Street

Montana Avenue

Pico Boulevard

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12. If you do NOT shop in Santa Monica for the following goods, indicate why you shop elsewhere (leave blank if you do not purchase). Mark all that apply for each type of store.

	Selection	Service	Quality	Price	Hours	Convenience
Automotive Services/Parts	Automotive Services/Parts Selection	Automotive Services/Parts Service	Automotive Services/Parts Quality	Automotive Services/Parts Price	Automotive Services/Parts Hours	Automotive Services/Parts Convenience
Art dealer	Art dealer Selection	Art dealer Service	Art dealer Quality	Art dealer Price	Art dealer Hours	Art dealer Convenience
Building materials/hardware	Building materials/hardware Selection	Building materials/hardware Service	Building materials/hardware Quality	Building materials/hardware Price	Building materials/hardware Hours	Building materials/hardware Convenience
Clothing	Clothing Selection	Clothing Service	Clothing Quality	Clothing Price	Clothing Hours	Clothing Convenience
Crafts/hobbies	Crafts/hobbies Selection	Crafts/hobbies Service	Crafts/hobbies Quality	Crafts/hobbies Price	Crafts/hobbies Hours	Crafts/hobbies Convenience
Electronics/computers	Electronics/computers Selection	Electronics/computers Service	Electronics/computers Quality	Electronics/computers Price	Electronics/computers Hours	Electronics/computers Convenience
Furniture/appliances	Furniture/appliances Selection	Furniture/appliances Service	Furniture/appliances Quality	Furniture/appliances Price	Furniture/appliances Hours	Furniture/appliances Convenience
Gifts (including flowers, jewelery, etc.)	Gifts (including flowers, jewelery, etc.) Selection	Gifts (including flowers, jewelery, etc.) Service	Gifts (including flowers, jewelery, etc.) Quality	Gifts (including flowers, jewelery, etc.) Price	Gifts (including flowers, jewelery, etc.) Hours	Gifts (including flowers, jewelery, etc.) Convenience
Grocery	Grocery Selection	Grocery Service	Grocery Quality	Grocery Price	Grocery Hours	Grocery Convenience
Household goods	Household goods Selection	Household goods Service	Household goods Quality	Household goods Price	Household goods Hours	Household goods Convenience
Office supplies	Office supplies Selection	Office supplies Service	Office supplies Quality	Office supplies Price	Office supplies Hours	Office supplies Convenience
Optical goods	Optical goods Selection	Optical goods Service	Optical goods Quality	Optical goods Price	Optical goods Hours	Optical goods Convenience
Musical instruments	Musical instruments Selection	Musical instruments Service	Musical instruments Quality	Musical instruments Price	Musical instruments Hours	Musical instruments Convenience
Personal care (spa products, cosmetics)	Personal care (spa products, cosmetics) Selection	Personal care (spa products, cosmetics) Service	Personal care (spa products, cosmetics) Quality	Personal care (spa products, cosmetics) Price	Personal care (spa products, cosmetics) Hours	Personal care (spa products, cosmetics) Convenience
Pharmacy	Pharmacy Selection	Pharmacy Service	Pharmacy Quality	Pharmacy Price	Pharmacy Hours	Pharmacy Convenience
Specialty food (health, natural, organic, etc.)	Specialty food (health, natural, organic, etc.) Selection	Specialty food (health, natural, organic, etc.) Service	Specialty food (health, natural, organic, etc.) Quality	Specialty food (health, natural, organic, etc.) Price	Specialty food (health, natural, organic, etc.) Hours	Specialty food (health, natural, organic, etc.) Convenience
Spirits and wine	Spirits and wine Selection	Spirits and wine Service	Spirits and wine Quality	Spirits and wine Price	Spirits and wine Hours	Spirits and wine Convenience
Sporting goods	Sporting goods Selection	Sporting goods Service	Sporting goods Quality	Sporting goods Price	Sporting goods Hours	Sporting goods Convenience
Variety stores/ dept. stores	Variety stores/ dept. stores Selection	Variety stores/ dept. stores Service	Variety stores/ dept. stores Quality	Variety stores/ dept. stores Price	Variety stores/ dept. stores Hours	Variety stores/ dept. stores Convenience

Are there any other services/products you need but can't find in Santa Monica?

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13. List five(5) types of busineses you want to come to Santa Monica. Please also indicate if there's a particular location that the business is needed. (Name specific store type and location, i.e. coffee shop on Montana, childrens clothing store downtown, etc.)

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14. What types of restaurants would you most like to see in Santa Monica. Mark all that apply.

Asian

Bakery

Banquet Room

Barbecue

Breakfast

Brew Pub

Coffee Shop

Delicatessen

Family restaurant

Fast food

Greek

Italian

Late night eat/drink

Mexican

Middle Eastern

Organic/healthy

Seafood

Steakhouse

Vegetarian

Other (please specify)

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15. What is your age?

Under 18 years old

18-24

25 to 40

41 to 55

56 to 70

Over 71

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16. About how long have you lived in Santa Monica?

Less than 1 year

1 to 5 years

6 to 15 years

Over 15 years

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17. What brand of grocery or speciality food store would you frequent if it came to Santa Monica? Where would you like to see the new grocery or specialty food store?

Brand of store

Location of store

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18. Number living in your household?

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19. Other comments or suggestions

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20. If you are interested in receiving our bi-annual Buy Local Santa Monica's emails with news & information about our local businesses, community events + special offers, please provide your email below. As a thank you for completing this survey, your email will also be entered into the raffle for a chance to win prizes from local businesses &/or a limited edition BUY LOCAL SM reusable coffee mug or shopping bag!

Thank you for completing this survey. We greatly appreciate the feedback. This will help inform our local businesses about goods/service opportunities & help us to attract new businesses to Santa Monica that help meet the needs of our LOCALS!