Consumers-tell us what you think! Survey

1. Which materials have you read?

Which materials have you read? 20-page Booklet

Trifold Brochure

Bookmark

Rack Card

Magnet

2. Which of these materials did you find most useful and why?

Which of these materials did you find most useful and why?

3. Please tell us how your understanding of organic food changed as a result of reading these materials.

	Very low	Low	Moderate	High	Extensive
Before reading this publication, what was your overall understanding of organic foods?	*Please tell us how your understanding of organic food changed as a result of reading these materials. Before reading this publication, what was your overall understanding of organic foods? Very low	Before reading this publication, what was your overall understanding of organic foods? Low	Before reading this publication, what was your overall understanding of organic foods? Moderate	Before reading this publication, what was your overall understanding of organic foods? High	Before reading this publication, what was your overall understanding of organic foods? Extensive
After reading this publication, what was your overall understanding of organic foods?	After reading this publication, what was your overall understanding of organic foods? Very low	After reading this publication, what was your overall understanding of organic foods? Low	After reading this publication, what was your overall understanding of organic foods? Moderate	After reading this publication, what was your overall understanding of organic foods? High	After reading this publication, what was your overall understanding of organic foods? Extensive

4. After reading the guide, how well do you understand the following concepts or issues related to organic food:

	Still confused	A little more clarity	Beginning to understand	Good understanding	I feel very knowledgeable
The difference between organic and natural products.	*After reading the guide, how well do you understand the following concepts or issues related to organic food: The difference between organic and natural products. Still confused	The difference between organic and natural products. A little more clarity	The difference between organic and natural products. Beginning to understand	The difference between organic and natural products. Good understanding	The difference between organic and natural products. I feel very knowledgeable
The issues surrounding GMOs and organic food.	The issues surrounding GMOs and organic food. Still confused	The issues surrounding GMOs and organic food. A little more clarity	The issues surrounding GMOs and organic food. Beginning to understand	The issues surrounding GMOs and organic food. Good understanding	The issues surrounding GMOs and organic food. I feel very knowledgeable
The relationship between local food and organic food.	The relationship between local food and organic food. Still confused	The relationship between local food and organic food. A little more clarity	The relationship between local food and organic food. Beginning to understand	The relationship between local food and organic food. Good understanding	The relationship between local food and organic food. I feel very knowledgeable
The nutritional quality of organic food.	The nutritional quality of organic food. Still confused	The nutritional quality of organic food. A little more clarity	The nutritional quality of organic food. Beginning to understand	The nutritional quality of organic food. Good understanding	The nutritional quality of organic food. I feel very knowledgeable
The sustainability of organic farming.	The sustainability of organic farming. Still confused	The sustainability of organic farming. A little more clarity	The sustainability of organic farming. Beginning to understand	The sustainability of organic farming. Good understanding	The sustainability of organic farming. I feel very knowledgeable
Where to find information on organic food.	Where to find information on organic food. Still confused	Where to find information on organic food. A little more clarity	Where to find information on organic food. Beginning to understand	Where to find information on organic food. Good understanding	Where to find information on organic food. I feel very knowledgeable

5. What is the overall value of the Consumer's Guide to Organic Food in providing information you can use?

What is the overall value of the Consumer's Guide to Organic Food in providing information you can use? Very low

Low

Moderate

High

Very High

6. Organic food purchasing

	Never	Occasionally	Often	Weekly
How often do you currently purchase organic food?	*Organic food purchasing How often do you currently purchase organic food? Never	How often do you currently purchase organic food? Occasionally	How often do you currently purchase organic food? Often	How often do you currently purchase organic food? Weekly
After reading this publication, how often do you anticipate purchasing organic food in the future?	After reading this publication, how often do you anticipate purchasing organic food in the future? Never	After reading this publication, how often do you anticipate purchasing organic food in the future? Occasionally	After reading this publication, how often do you anticipate purchasing organic food in the future? Often	After reading this publication, how often do you anticipate purchasing organic food in the future? Weekly

7. Tell us about yourself. I am:

Tell us about yourself. I am: Male

Female

8. My age is:

My age is: 18-24 years

25-34 years

35-44 years

45-54 years

55-64 years

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Consumers-tell us what you think!
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