Marketing & Video Production Services Survey

1. Please fill in the below information:

2. Please list radio stations that your credit union regularly uses for advertising, if any. List up to three.

3. Apart from TV and radio, what forms of marketing are most effective with existing members? Please list up to three.

4. Apart from TV and radio, what forms of marketing are most effective for nonmembers?

5. What is your CUs annual advertising spend, not including any contributions to the CU Link campaign? We are looking for costs of production and placement of any type of advertising and marketing strategies only.

6. What is your major product/sales focus for 2013?

7. What items in the marketing kit provided by MCUL and Affiliates did you use in 2012?

8. What other items would be useful if included in the marketing kit?

9. Does your credit union have a social media presence? If so, please list the corresponding address below.

10. If you do not currently have a social media presence, are you planning to create one in 2013?

11. How does the CU Link campaign support your own marketing/advertising efforts, if at all?

12. In your opinion, what is the best thing about the CU Link campaign?

13. What suggestions do you have to improve the campaign?

14. If the League were to launch a video production service (e.g., web, TV, lobby, training, educational, reports, viral, etc.), would you be interested in purchasing such a service for your credit union?

15. If yes, which type of videos would you be interested in producing (e.g., web, TV, lobby, training, educational, reports, viral, etc.)?

16. Please list the name and contact information of your credit union’s main marketing contact.

17. Would your main marketing contact like to be included on our email list to receive important campaign information and CU Link Committee meeting details? All are invited to meetings to give input on plans for the campaign.