Atlanta Chapter Executive Workshop June 8, 2010

You are invited to attend an Executive Workshop hosted by the American Association of Inside Sales (AA-ISP) Professionals Atlanta Chapter, Georgia Tech Research Institute (GTRI) and Georgia Tech Advanced Technology and Development Center (ATDC).

Date: Tuesday, June 8, 2010
Time: 7:30 – 10:30 AM (continental breakfast provided)

GTRI Conference Center
250 14th Street, NW
Atlanta, GA 30318

Program Overview:

Anneke Seley will lead a conversation on sales productivity and effectiveness, highlighting the strategies, practices and technologies that are working for best-performing companies today. She will also facilitate discussion and information-sharing among participants.

Speakers:

Anneke Seley, CEO of Phone Works, the market-leading sales strategy and implementation consultancy focused on helping companies excel through phone/Web selling, sales transformation and optimization, author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, and founder of OracleDirect, Oracle's billion dollar inside sales organization.

Discussion Topics:
• What is Sales 2.0 or social selling, what is driving it, and why should you care?
• How did Oracle launch inside sales, what were the challenges, and how was the group structured (and how is the group structured today)?
• How are other leading companies as well as start-ups implementing Sales 2.0 and what are the results?
• How do your sales model and processes rate against other companies?
• What successful sales practices can you share with other participants?
• Which proven Sales 2.0 practices are most likely to succeed for your company and customers?
• How do you get started with new Sales 2.0 initiatives such as Inside sales or sales productivity technologies?



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