Trade Show Makeover Sign Up Form
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Needs Analysis Survey
Please answer the following questions, so we can better understand the challenges your program faces. All answers remain confidential.
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1
. Tell us about yourself:
Tell us about yourself:
Name:
Company:
Title:
City/Town:
Zip
State
-- select state --
AL Alabama
AK Alaska
AS American Samoa
AZ Arizona
AR Arkansas
CA California
CO Colorado
CT Connecticut
DE Delaware
DC District of Columbia
FM Federated States of Micronesia
FL Florida
GA Georgia
GU Guam
HI Hawaii
ID Idaho
IL Illinois
IN Indiana
IA Iowa
KS Kansas
KY Kentucky
LA Louisiana
ME Maine
MH Marshall Islands
MD Maryland
MA Massachusetts
MI Michigan
MN Minnesota
MS Mississippi
MO Missouri
MT Montana
NE Nebraska
NV Nevada
NH New Hampshire
NJ New Jersey
NM New Mexico
NY New York
NC North Carolina
ND North Dakota
MP Northern Mariana Islands
OH Ohio
OK Oklahoma
OR Oregon
PW Palau
PA Pennsylvania
PR Puerto Rico
RI Rhode Island
SC South Carolina
SD South Dakota
TN Tennessee
TX Texas
UT Utah
VT Vermont
VI Virgin Islands
VA Virginia
WA Washington
WV West Virginia
WI Wisconsin
WY Wyoming
Cell phone
Direct phone:
Email address:
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2
. How successful are you in generating qualified leads?
How successful are you in generating qualified leads?
Sales complains about the quality or leads and/or does not follow up with leads.
Sales consistently follows up with our leads, but we have no way to track resulting sales.
We have a program in place that distributes qualified leads and tracks resulting sales or other results.
We do not use tradeshows to generate sales leads.
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3
. Have you been able to measure the results of your tradeshow program?
Have you been able to measure the results of your tradeshow program?
We don't measure - we rely on a combination of gut instinct and anecdotal information as to whether trade show adds value.
We measure results from tradeshows, but not consistently.
We have a measurement process in place that measure success in key categories we have defined.
4
. How effective is your tradeshow program in meeting key corporate objectives (new leads; new product launches; customer relationship building; branding, education/thought leadership or other goals)
How effective is your tradeshow program in meeting key corporate objectives (new leads; new product launches; customer relationship building; branding, education/thought leadership or other goals)
Program strong only in some areas.
Program not aligned to current corporate objectives and goals.
Program has buy-in and credibility among key stakeholders and senior leadership.
Other (please specify)
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5
. What areas of your tradeshow program would you most like to improve?
What areas of your tradeshow program would you most like to improve?
More effective Pre-, At-, or Post-show marketing
More engaging, interactive booth
Stronger corporate/product branding
Better quality leads
Plan to measure and communicate results to management
Other (please specify)
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6
. Why does your company participate in tradeshows?
Why does your company participate in tradeshows?
Build brand awareness
Generate new leads
Strengthen customer relationships
Facilitate incremental business from existing accounts
Gain positive media coverage
Highlight innovation, thought leadership
New product launches
Other (please specify)
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7
. What is the biggest concern you have with your tradeshow program?
What is the biggest concern you have with your tradeshow program?
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8
. How many trade shows are you responsible for?
How many trade shows are you responsible for?
1-10
20-40
50-100
100-200
200 plus
Other (please specify)
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9
. What is the best date and time to contact you to set up a consultation?
What is the best date and time to contact you to set up a consultation?
Thanks for your time. We'll get back to you shortly to confirm your Needs Analysis appointment.
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