Use of Patient Testimonials in Broadcast DTC & Social Media Marketing
Recently, companies appear to be using more patient testimonials in their DTC (direct-to-consumer) broadcast and social media advertising.
This survey asks your opinion of this practice, including what the benefits may be, the regulatory issues, and how it may evolve, especially with regard to use of social media.
Results of this survey may be summarized in Pharma Marketing News. After you answer a few short questions, you will be able to see the summary of all responses to date. No comments or other identifying information is included in the summary.
Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.
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